Jenny Kassan 
Raise Capital on Your Own Terms 
How to Fund Your Business without Selling Your Soul

Fund and Fuel Your Dreams!


You’re an entrepreneur with a great idea. But your business needs money. So, do you max out your credit cards, borrow from friends and family, and do everything yourself? Or do you make a devil’s bargain with some venture capitalist who’ll demand a tenfold return and could easily take your business out from under you?
No and no! You don’t have to bootstrap, and you don’t have to sell out! Jenny Kassan says the landscape of investment capital is far larger and more diverse than most people realize. She illuminates the vast range of capital-raising strategies available to mission-driven entrepreneurs and provides a six-step process for finding and enlisting investors who are a match with your personal goals and aspirations. The plan you create will inspire you, excite you, and help you achieve your dreams!

About the author

Jenny Kassan has been an attorney for social enterprises for twenty-two years. She is also a certified transformational coach, social entrepreneur, and finance innovator. Her formula for mission-aligned capital raising has helped diverse entrepreneurs throughout the country raise millions of dollars on their own terms. In addition to running her own firm, she is president of Community Ventures, a nonprofit dedicated to promoting the economic and social development of communities.