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Lionel Wee & Robbie B. H. Goh 
Language, Space and Cultural Play 
Theorising Affect in the Semiotic Landscape

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This multimodal approach to linguistic landscapes examines the role of linguistic and semiotic regimes in constructing landscape affect. Affect, as distinct from emotion, is object-oriented, and can be analysed in terms of structures of language and signs which operate on individuals and groups in specific spatial settings. Analysing a series of landscape types – including ‘kawaii’, ‘reverenced’, ‘romance’, ‘friendly’, ‘luxury’ and ‘digital’ landscapes – Lionel Wee and Robbie B. H. Goh explore how language plays a crucial role in shaping affective responses to, and interactions with, space. This linguistic and semiotic construction of different spaces also involves cultural contestations and modulations in spatial responses, and the book offers an account of the different conditions under which ‘affective economies’ gain or lose momentum.
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About the author

Robbie B. H. Goh works at the nexus of semiotics, cultural studies and narratology. His publications include Protestant Christianity in the Indian Diaspora: Abjected Identities, Evangelical Relations, and Pentecostal Visions (2018), Contours of Culture: Space and Social Difference in Singapore (2005) and Christianity in Southeast Asia (2005).
Language English ● Format EPUB ● ISBN 9781108623971 ● File size 24.8 MB ● Publisher Cambridge University Press ● Published 0031 ● Downloadable 24 months ● Currency EUR ● ID 7260102 ● Copy protection Adobe DRM
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