Maike Gossen & Laura Niessen 
Sufficiency in Business 
The Transformative Potential of Business for Sustainability

Businesses want to be sustainable but how can they promote sufficiency? Sufficiency-oriented business models focus on creating sustainable value, promoting a sufficiency-oriented lifestyle and adjusting production volumes to planetary boundaries. The contributors to this volume present practical examples of sufficiency-oriented companies across industries. Experts share their insights on sufficiency strategies in business and their effectiveness for behavioural change. They address the far-reaching changes in practices and behaviour required for this paradigm shift in business logic and suggests future research directions.

About the author

Maike Gossen (Dr.) works as a postdoctoral researcher at the Technische Universität Berlin. As part of her doctorate, she investigated the sufficiency-promoting marketing of companies. Her research focuses on sustainable consumption, sufficiency, sustainability communication and digitalisation.
Laura Niessen is a Ph D researcher at the Maastricht Sustainability Institute at Maastricht University. As part of the Circular X project, she researches sufficiency strategies in business and their impact on consumers. Previously, Laura worked on circular economy policy and research in Ireland.