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Maike Gossen & Laura Niessen 
Sufficiency in Business 
The Transformative Potential of Business for Sustainability

Businesses want to be sustainable but how can they promote sufficiency? Sufficiency-oriented business models focus on creating sustainable value, promoting a sufficiency-oriented lifestyle and adjusting production volumes to planetary boundaries. The contributors to this volume present practical examples of sufficiency-oriented companies across industries. Experts share their insights on sufficiency strategies in business and their effectiveness for behavioural change. They address the far-reaching changes in practices and behaviour required for this paradigm shift in business logic and suggests future research directions.
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About the author

Maike Gossen (Dr.) works as a postdoctoral researcher at the Technische Universität Berlin. As part of her doctorate, she investigated the sufficiency-promoting marketing of companies. Her research focuses on sustainable consumption, sufficiency, sustainability communication and digitalisation.
Laura Niessen is a Ph D researcher at the Maastricht Sustainability Institute at Maastricht University. As part of the Circular X project, she researches sufficiency strategies in business and their impact on consumers. Previously, Laura worked on circular economy policy and research in Ireland.
Language English ● Format PDF ● Pages 320 ● ISBN 9783839469101 ● Editor Maike Gossen & Laura Niessen ● Publisher transcript Verlag ● City Bielefeld ● Country DE ● Published 2024 ● Edition 1 ● Downloadable 24 months ● Currency EUR ● ID 9085891 ● Copy protection Social DRM

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