Michael Mintz 
You’Re a Business Owner, Not a Dummy! 
Understand Your Merchant Account

In order to compete in todays global marketplace, it is essential that businesses large and small accept credit and debit cards from their customers. Credit and debit card usage continues to rise; if you dont want your customer going to one of your competitors, you must accept plastic.
You need to establish a merchant account. Plenty of providers offer these processing services, but not all of them will share in your companys vision. In this guide, author Michael Mintz provides advice and information about handling a merchant account. It answers these vital questions:
How does the credit and debit card process work?What is interchange, and why do I care about it?Who makes what on each transaction?What are the pricing strategies and additional fees?How do I read my month-end statement?Why should I worry about PCI compliance? What does the Durbin Amendment mean to me?What should I know about American Express?
Youre a Business Owner, Not a Dummy provides an insiders look at the sometimes complex system of merchant accounts and provides a wealth of information to help you make the right decision for your business.

About the author

Michael Mintz earned a bachelor’s degree from the State University of New York at Albany; he is a successful entrepreneur and financial executive. He is the president of MCM Sales and Consulting. Mintz and his wife, Meredith, have two boys and live in South Orange, New Jersey.