This is not one of those from-my-mother’s-basement-to-billionaire business books. This is a book for typical small business owners about day to day small business ownership not readily found in your local bookstore or libray, until now.
This book speaks with experience, anecdotes and humor to the hundreds of thousands of present and future regular small business owners in need of practical advice and encouragement. In other words, the huge majority of small business owners who are unlikely to appear on the evening news but who toil away daily because families must be housed, clothed and fed. And because there’s a desire for fun and fullfilment along the way with a liveable retirement nest egg at the end.
See what readers have said: ‘I loved the conversational, story-telling style, which is often funny and so very true’; ‘The tone is one of a learned pal chatting about his experiences with you over a coffee’; ‘It’s clever, concrete, funny, and fresh.’
Table of Content
Preface
Acknowledgements
Introduction: Why Characters?
Character 1: Partner
Character 2: Banker
Character 3: Accountant
Character 4: Lawyer
Character 5: Financier
Character 6: Family Member
Character 7: Significant Other
Character 8: Director
Character 9: Mentor
Character 10: Business Author
Character 11: landlord
Character 12: Insurance Broker
Character 13: Alarm Technician
Character 14: Janitor
Character 15: Neighbour
Character 16: Burglar
Character 17: Employee
Character 18: Company Pet
Character 19: Company Clown
Character 20: Virtual Assistant
Character 21: Computer Technician
Character 22: Maintenance Technician
Character 23: Supplier
Character 24: Franchisor
Character 25: Customer
Character 26: Trucker
Character 27: Courier
Character 28: Competitor
Character 29: Government Official
Character 30: Graphic Artist
Character 31: Online Media Developer
Character 32: Website Host
Character 33: Trade Show Manager
Character 34: Fishing Friend
Character 35: Healthcare Professional
Character 36: Travel Agent
Character 37: Graffiti Artist
Character 38: Acquirer
Character 39: You
Conclusion
What Now?
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