P. Seib 
Toward a New Public Diplomacy 
Redirecting U.S. Foreign Policy

Proponents of American public diplomacy sometimes find it difficult to be taken seriously. Everyone says nice things about relying less on military force and more on soft power. But it has been hard to break away from the longtime conventional wisdom that America owes its place in the world primarily to its muscle. Today, however, policy makers are recognizing that merely being a ‘superpower’ – whatever that means now – does not ensure security or prosperity in a globalized society. Toward a New Public Diplomacy explains public diplomacy and makes the case for why it will be the crucial element in the much-needed reinvention of American foreign policy.

Table of Content

PART I: AMERICAN PUBLIC DIPLOMACY TODAY The Case for Soft Power; W.A.Rugh How We Got Here; N.J.Cull Lessons of Alhurra Television; S.Powers & A.El Gody PART II: FROM THE OUTSIDE: APPRAISING AMERICAN PUBLIC DIPLOMACY The View from Russia; V.Orlova The View from China; G.Shen The View from Egypt; H.Amin PART III: WHERE WE GO FROM HERE Public Diplomacy 2.0; A.Arsenault Privatized Public Diplomacy; K.Fitzpatrick A Cultural Public Diplomacy Strategy; N.Rosendorf Public Diplomacy in an Age of Faith; J.A.Marshall & T.F.Farr The U.S. Military and Public Diplomacy; A.Williams The Task for Policymakers; P.Seib

About the author

William A. Rugh Nicholas J. Cull Shawn Powers Ahmed El Gody Viktoria Orlova Guolin Shen Hussein Amin Amelia Arsenault Kathy Fitzpatrick Neal Rosendorf Jennifer A. Marshall Thomas F. Farr Abiodun Williams