Stephanie Diamond & John Haydon 
Facebook Marketing For Dummies 

Add Facebook to your marketing plan–and watch your sales grow

With 2 billion monthly active users across the world, Facebook has evolved into a community of consumers, creating a primary resource for marketers. This presents a demand for knowledge about how to strategically plan, execute, and analyze a successful Facebook marketing campaign. Now, the trusted Facebook Marketing For Dummies has been fully updated to cover the newest tools and features important to marketers and Facebook page owners.

If you’re a marketer looking to effectively add Facebook to your overall marketing mix, consider this book the mecca of Facebook marketing. Inside, you’ll discover the psychology of the Facebook user, establish a social media presence, increase your brand awareness, integrate Facebook marketing with other marketing strategies, learn to target a specific audience, and much more.

* Develop a desirable community

* Sell products and services

* Use Facebook events to drive sales

* Get new business tips and avoid common mistakes

Whether you’re a novice or a pro, you’re no stranger to the power of Facebook. And this book makes Facebook marketing that much more exciting and easy!

Table of Content

Introduction 1

Part 1: Getting Started with Facebook Marketing 5

Chapter 1: Marketing in the Age of Facebook 7

Chapter 2: Researching and Understanding Your Target Audience 19

Chapter 3: Developing a Facebook Marketing Plan 35

Part 2: Building Your Facebook Presence 59

Chapter 4: Getting Started with a Facebook Page 61

Chapter 5: Configuring Admin Settings for Your Page 83

Chapter 6: Enhancing Your Facebook Page with Applications 93

Part 3: Engaging with Your Customers and Prospects on Facebook 109

Chapter 7: Creating a Remarkable Presence on Facebook with Content Marketing 111

Chapter 8: Growing Your Facebook Page’s Fan Base 125

Chapter 9: Engaging Your Facebook Fans 149

Chapter 10: Improving Your Marketing Strategy with Facebook Insights 167

Part 4: Marketing beyond the Facebook Page 199

Chapter 11: Using Facebook Advertising to Promote Your Business 201

Chapter 12: Using Facebook Offers to Sell Products and Services 243

Chapter 13: Using Facebook Groups and Events for Your Business 251

Chapter 14: Integrating Facebook into Your Other Marketing Channels 271

Chapter 15: Integrating Facebook Features into Your Website with Social Plugins 287

Chapter 16: Stepping Up Your Customer Engagement 307

Part 5: The Part of Tens 331

Chapter 17: Ten Common Facebook Marketing Mistakes (and How to Avoid Them) 333

Chapter 18: Ten Business Tips for Facebook 339

Chapter 19: Ten (Okay, Eight) Factors for Long-Term Facebook Marketing Success 345

Index 349

About the author

Stephanie Diamond is a marketing thought leader with 20+ years of experience building profits for both small business and multibillion dollar corporations. She is the founder of Digital Media Works, Inc. John Haydon owns Inbound Zombie, a consultancy that provides nonprofits with strategic training about Facebook.