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Gjoko Muratovski 
Design for Business 
Volume 2

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One of very few books to bring together business and design, this collection features essays sourced from the Design for Business: Research conference presented by agideas, on topics ranging from branding and sustainability to business-driven design education. The centrepiece of Design for Business is an essay on simplicity in design by Per Mollerup, a distinguished Scandinavian designer, professor and author. Bolstering this are transcripts of two interviews with the former global art director for Nike for the 2012 London Olympics, paired with a paper on Nike’s design and marketing strategies for the Olympic Games. Other features in Design for Business include a transcript of an interview with Dan Formosa, a New York–based design consultant, design researcher and founding member of the iconic Smart Design studio; an essay on the importance of a research-led design practice in typography; a consideration of colour and brand identity; an essay on packaging design testing methods; a study of greenwashing, sustainability, and communication design; a case study on organizational management by design; an essay on strategic decision-making in new product development; research on how Australian businesses are hiring designers; and an exciting case study on the design partnership between the hearing aid company BHS and the design studio Designworks that have developed a new and innovative design solution for the healthcare sector.

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Foreword, Ken Friedman


Preface, Kristin Mc Courtie


Design matters, Gjoko Muratovski


The missing link?, Per Mollerup


Typography and research-led practice, Stuart Gluth


The competitive battleground of colours, logos and taglines in brand identity, Julian Major, Aoi Tanaka and Jenni Romaniuk


Allocating the consumer research budget: Trying out the new or the tried and true?, Emily J. Wright


Ambush marketing: Nike and the London 2012 Olympic Games, Gjoko Muratovski


Nike and the London 2012 Olympics – A conversation with Quan Payne (Part 1), Gjoko Muratovski


Nike and the London 2012 Olympics – A conversation with Quan Payne (Part 2), Gjoko Muratovski


The role of design in building public value: The case of the Australian Taxation Office, Nina Terrey


Collaborating with design consultancy firms for effective strategic decision-making in new product development, Giulia Calabretta, Gerda Gemser, Nachoem M. Wijnberg and Paul P.M. Hekkert


Designing competitive edge through job ads: A content analysis of seek.com.au, Jan Jervis and Jeff Brand


‘Ethicalization’ and greenwashing: Business, sustainability and design, Robert Crocker


Design thinking to grow the market: Developing products that address industry and consumer need, Elaine Saunders, Jessica Taft and David Jenkinson


Design research: Past and future – A conversation with Dan Formosa, Gjoko Muratovski

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Gjoko Muratovski is an award-winning designer, researcher and innovation consultant working with a wide range of universities, Fortune 500 companies, NGOs and various governments from around the world. Throughout his career he has held numerous leadership and high-profile appointments at various academic and professional institutions. He also served as a member of various thought-leading organizations such as the Forbes Councils, Stanford Institute for Innovation in Developing Economies, Oxford Digital Leaders Network and the Yale Higher Education Leadership Summit. By combining design thinking, social sciences, and cultural theory with lean business principles and evidence-based research, he helps organizations become human-centric, more efficient and future-proofed.
Contact: Deakin University, Digital Futures Hub, 221 Burwood Highway, Burwood, Victoria 3125, Australia.
ภาษา อังกฤษ ● รูป PDF ● หน้า 200 ● ISBN 9781783203772 ● ขนาดไฟล์ 3.6 MB ● บรรณาธิการ Gjoko Muratovski ● สำนักพิมพ์ Intellect Books Ltd ● เมือง Bristol ● ประเทศ GB ● การตีพิมพ์ 2014 ● ฉบับ 1 ● ที่สามารถดาวน์โหลดได้ 24 เดือน ● เงินตรา EUR ● ID 5456572 ● ป้องกันการคัดลอก Adobe DRM
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