Roy Layfield PhD 
Medical Sales Professional 

Medical sales is recognised over the world as a highly prestigious and professional selling role, one that includes the need of clinical expertise, territory management and strong people skills, to say the least. Our growing population and increasing demand, coupled with the attractive investment potential in the global healthcare markets, mean that medicines, equipment and consumables are increasingly being researched, developed and brought to this market. New teams are often formed for the launch of innovative ‘block-buster’ products and, as such, the role of a medical sales professional can offer you a sustainable, attractive and highly rewarding career path, not only in sales but in lots of equally challenging and financially rewarding positions. It’s an excellent choice!As with any new venture, however, research and preparation are always the key. This book is written with that in mind and will equally assist the brand-new rookie breaking into the industry for the first time, just as much as the seasoned professional looking to hone your skills and shine like a star. Packed with so much information, tips and technical know-how, this book will give you everything you need to either start your career or progress through the ranks and reap the rewards for many years to come.