Charlie Hopper 
Nuggets, Nibbles, Morsels, Crumbs 

Provides a ton of restaurant marketing observations and specific, actionable advice. Having spent three decades studying, discussing, arguing about, and creating restaurant marketing-including all aspects, from in-store behavior and new product R&D to multi-media advertising-Charlie shares in this book of selected columns from Food & Drink conclusions drawn from direct experience with what he’s studied, discussed, argued about and created.