A. Coskun (Josh) Samli is Research Professor of Marketing and International Business at the University of North Florida, USA. He is the author and co-author of almost 300 scholarly articles, 23 books, and 30 monographs. Samli has lectured extensively in Europe, Eastern Europe, the Middle East, Asia, and Oceania, and was very active in the Fulbright Commission.
11 Ebooks by A. Coskun Samli
A. Coskun Samli: Globalization from the Bottom Up
Takes a proactive approach to addressing big issues of world poverty, economic development, and the impact of globalization — with recommendations for business leaders, policymakers, and concerned ci …
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€53.49
A. Coskun Samli: International Entrepreneurship
Despite the accelerating pace of globalization, it is impossible to ignore the marginalization of the developing world, as billions of people continue to slip deeper into poverty. While many theories …
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€96.29
A. Coskun Samli: Coping with Retail Giants
Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Dr. Samli …
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€96.29
A. Coskun Samli: Empowering the Market Economy through Innovation and Entrepreneurship
This book argues that the strength of our dynamic society is a market economy, which functions well only if positive and constructive marketing practices are performed. It offers innovative alternati …
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€112.34
A. Coskun Samli: Infrastructuring
The recent global financial crisis has intensified concerns over how nations—both developed and developing — can revitalize economic growth and ensure opportunity for prosperity to all citizens. Many …
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€96.29
A. Coskun Samli: From Imagination to Innovation
It is impossible to measure the full economic and psychological benefits of the sewing machine, the polio vaccine, or the Internet. What we know is that these products have changed our lives for the …
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€117.69
A. Coskun Samli: International Consumer Behavior in the 21st Century
Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods …
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€96.29
A. Coskun Samli: Who Stole Our Market Economy?
This book discusses the current landscape of our market economy, which is in the hands of financiers and billionaires who decrease competition as well as consumer power. In order for society to fully …
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€96.29
Samli A. Coskun Samli: Strategic Marketing for Success in Retailing
Very little of marketing theory and knowledge has made its way into retailing practice, but its value in making profitable and effective retailing decisions is unquestioned. Samli, drawing upon three …
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€78.90
Don Rahtz & A. Coskun Samli: Advances in Quality-of-Life Theory and Research
Advances in Quality-of-Life Theory and Research is relevant to quality-of-life researchers working in the areas of Social Medicine, Sustainable Development, Social Indicators Research and Health …
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€161.88
Samli A. Coskun Samli: Empowering the American Consumer
Far removed from the markets they’re meant to serve, insensitive to market needs, inflexible in how they do business, America’s oliuopolistic corporations are terrorizing consumers. The result is …
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€78.67
