Ebook > Social Sciences > Economy > Alfred Ku & Sven Reinecke: Marketingplanung (PDF)

Alfred Ku & Sven Reinecke
Marketingplanung
Einfuhrung in die marktorientierte Unternehmens- und Geschaftsfeldplanung

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Cover of Alfred Ku & Sven Reinecke: Marketingplanung (PDF)

Dieses Lehrbuch führt in verständlicher, systematischer und knapper Form in die Problemfelder der Marketingplanung ein. Sowohl die Marketingplanung auf der Unternehmens- und Geschäftsfeldebene als auch die Planung des Marketing-Mix werden behandelt. Mit Hilfe von zahlreichen kurzen Fallbeispielen werden wesentliche Aspekte des Inhaltes veranschaulicht.

Die Autoren haben in der 7. Auflage alle Kapitel überarbeitet und diverse neue Praxisbeispiele aufgenommen. Bei der Markenführung wurden einige Grundlagen ergänzt.

€22.79

Language German ● Format PDF ● ISBN 9783834937520 ● Publisher Springer Fachmedien Wiesbaden ● Published 2014 ● Downloadable 3 times ● Currency EUR ● ID 6363620 ● Copy protection Adobe DRM

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