Antti Leijala 
Lean Six Sigma in Sales – Yin Yang – 
Need for a common language

This book is dedicated to Lean Six Sigma (L6S) as well as Sales process development professionals. Over the past several years I’ve personally experienced that one of the biggest reasons for Lean Six Sigma methods not being widely deployed in sales environment is the lack of common language between these two stakeholder groups. This triggered an idea to collect my thoughts in a book, or rather a dictionary, and thus share the benefits also to a wider audience.

By adoption of these ~20 comparisons (which takes you 30-60min), you’ve already taken a major step forward. You’re ready to move ahead with your L6S sales improvement initiative with the right mindset.
– Solution Selling vs. L6S sales
– Waste vs. opportunity
– Mitigate vs. elaborate
– Vo C=Vo B vs. Vo C≠Vo B
– Red vs Blue Ocean
– Manual vs. automated data
– Our company vs. competition
– High vs. low confidence level
– Standardize vs. improvise
– Lost vs. won
– Backward vs. forward
– Large/medium vs. small
– L6S vs. sales training
– Satisfaction vs. conversion
– Theory vs. hands-on (SIPOC)
– Own vs. customer process
– Process vs. customer adherence
– Pareto vs. (80/20)n
– Root cause of issues vs. success
– FMEA vs. SMEA
– 100% vs. 200%

Lean Six Sigma (L6S) evolution is facing probably its biggest discontinuity, when applications are extending towards sales environment. This book sets the basics for a common language and mindset to bring together Lean Six Sigma and Sales professionals across the World, regardless of the industry and size of your company. These two distinguished stakeholder groups are coming from different environment, they have different education and mindset (even genes) and thus speaking the same language becomes the most critical success factor for driving L6S in sales environment (i.e. Yin Yang ).

About the author

Antti Leijalalla on tätä opasta kirjoittaessa 20 vuoden monipuolinen kokemus kansainvälisistä johtajatehtävistä (tuotehallinta, myynti, ratkaisukehitys/-testaus, hinnoittelu, strategia, hallinto, myynnin työkalut, logistiikka, palvelut, tuotteet, laatu, …).

Lisäksi hänellä on 12 vuoden kokemus pienyrittäjän arjesta (nanoteknologian maahantuonti, perinnekäsityöt parkkinahasta ja konsultointi).

Hän on myös Lean Six Sigma pohjaisen myynnin Black Belt (ainoana Suomessa? ja harvoja maailmassa) ja viimeistelee väitöskirjaansa mikroyritysten ongelmien ratkaisussa.