The ultimate guide to Google Ad Words is fully updated for its
third edition
This is the ultimate guide for those who want to quickly get
beyond Ad Words basics to learn and apply the advanced techniques
and tactics that are used by Fortune 500 companies. The book
provides insight into Ad Words’ functionality and advanced features,
explaining how they work and providing tips, tactics, and hands-on
tutorials, which readers can immediately use on their own PPC
campaigns.
The third edition features more than 50 pages of new material
and has been completely revised to cover all the changes to
Google’s system, including changes to the campaign structure, bid
modifiers, new quality score analysis techniques, and the latest ad
extension updates. Expert author Brad Geddes gives advanced
insight, direction, and strategies for every aspect of using
Ad Words to create and manage a successful pay-per-click marketing
campaign, and also shows you the best tools and techniques for
keyword research, including negative keywords. In addition
you’ll:
* Discover how to craft winning ad copy, and explore advanced PPC
campaign optimization techniques, including how to optimize for a
good quality score
* Explore the intricacies of the Display Network and learn how to
interpret reports
* Learn how to use the Ad Words Editor to create thousands of
keywords and ad copy configurations
* Understand advanced bidding strategies, and how to best
organize and manage an Ad Words account
* Learn how to best test everything from landing pages to ad
copy
The book concludes with detailed chapters on understanding,
interpreting, and acting upon the detailed Ad Words reports so you
can confidently make decisions to positively impact your campaigns.
Advanced Google Ad Words is detailed, in-depth, and full of
insights, techniques, tips, tactics, and fascinating real-world
case studies, making it the ultimate step-by-step guide for
developing advanced Ad Words expertise.
third edition
This is the ultimate guide for those who want to quickly get
beyond Ad Words basics to learn and apply the advanced techniques
and tactics that are used by Fortune 500 companies. The book
provides insight into Ad Words’ functionality and advanced features,
explaining how they work and providing tips, tactics, and hands-on
tutorials, which readers can immediately use on their own PPC
campaigns.
The third edition features more than 50 pages of new material
and has been completely revised to cover all the changes to
Google’s system, including changes to the campaign structure, bid
modifiers, new quality score analysis techniques, and the latest ad
extension updates. Expert author Brad Geddes gives advanced
insight, direction, and strategies for every aspect of using
Ad Words to create and manage a successful pay-per-click marketing
campaign, and also shows you the best tools and techniques for
keyword research, including negative keywords. In addition
you’ll:
* Discover how to craft winning ad copy, and explore advanced PPC
campaign optimization techniques, including how to optimize for a
good quality score
* Explore the intricacies of the Display Network and learn how to
interpret reports
* Learn how to use the Ad Words Editor to create thousands of
keywords and ad copy configurations
* Understand advanced bidding strategies, and how to best
organize and manage an Ad Words account
* Learn how to best test everything from landing pages to ad
copy
The book concludes with detailed chapters on understanding,
interpreting, and acting upon the detailed Ad Words reports so you
can confidently make decisions to positively impact your campaigns.
Advanced Google Ad Words is detailed, in-depth, and full of
insights, techniques, tips, tactics, and fascinating real-world
case studies, making it the ultimate step-by-step guide for
developing advanced Ad Words expertise.
€27.99
About the author
Ad Words expert Brad Geddes is an Internet marketingconsultant and the first and only Advanced Ad Words Seminar leader
that Google selected to conduct seminars for top businesses. He has
advised companies such as Amazon, Red Lobster, Encyclopedia
Britannica, and other Fortune 500 companies.
Language English ● Format PDF ● Pages 704 ● ISBN 9781118819647 ● File size 31.2 MB ● Publisher John Wiley & Sons ● Published 2014 ● Edition 3 ● Downloadable 24 months ● Currency EUR ● ID 3084198 ● Copy protection Adobe DRM
Requires a DRM capable ebook reader
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