Carole R. Engle & Kwamena K. Quagrainie 
Aquaculture Marketing Handbook 

Markets, marketing, and trade have become ever more important to
growing aquaculture industries worldwide. The diversity and
idiosyncrasies of the aquaculture and seafood markets call for
understanding information that is unique to these markets.
Presenting fundamental principles of marketing and economics from a
user-friendly, how-to perspective, the Aquaculture Marketing
Handbook will provide the reader with the tools necessary to
evaluate and adapt to changing market conditions.

The Aquaculture Marketing Handbook provides the reader
with a broad base of information regarding aquaculture economics,
markets, and marketing. In addition, this volume also contains an
extensive annotated bibliography and webliography that provide
descriptions to key additional sources of information.

Written by authors with vast international aquaculture marketing
experience, the Aquaculture Marketing Handbook is an
important introduction to aquaculture marketing for those
interested in aquaculture and those new to the professional field.
The body of knowledge presented in this book will also make it a
valuable reference for even the most experienced aquaculture
professional.

Table of Content

Forewrod.

Preface.

CHAPTER 1. Seafood and Aquaculture Markets.

CHAPTER 2. Demand and Supply of Seafood and Aquaculture
Products.

CHAPTER 3. Aquaculture Marketing Concepts.

CHAPTER 4. Aquaculture Growers and their Marketing Choices.

CHAPTER 5. Seafood and Aquaculture Product Processing.

CHAPTER 6. Participation and Leadership In Marketing.

CHAPTER 7. Marketing by Farmer Groups.

CHAPTER 8. Wholesaler Marketing.

CHAPTER 9. Market Trends.

CHAPTER 10. The International Market for Seafood and Aquaculture
Products.

CHAPTER 11. Policies and Regulations Governing Aquaculture
Marketing in the United States.

CHAPTER 12. Planning Marketing Strategies (Identifying Target
Markets).

CHAPTER 13. Marketing Research Methodologies.

*ANNOTATED BIBLIOGRAPHY OF AQUACULTURE MARKETING INFORMATION
SOURCES.

*ANNOTATED WEBLIOGRAPHY OF SOURCES OF DATA AND INFORMATION FOR
AQUACULTURE MARKETING.

*GLOSSARY.

*Name Index.

Subject Index

About the author

Carole R. Engle, Ph D., is Professor, Director of the
Aquaculture/Fisheries Center and Chairperson of the Department of
Aquaculture and Fisheries at the University of Arkansas at Pine
Bluff.

Kwamena Quagrainie, Ph.D., is Aquaculture Marketing
Director in the Department of Agricultural Economics at Purdue
University.