Dr Charles Bal was research manager and is now head of brand Rapport France, a sponsorship and associative marketing consultancy owned by QobliQ Group. He has developed a new family of sponsorship measurements that take into account the highly emotional nature of sponsorship. As part of a cotutelle agreement between the University of Paris-1 Pantheon Sorbonne (France) and the University of Adelaide (Australia), in 2010 Charles completed a PhD examining the role played by emotions in the sponsorship persuasion process. He has already presented his results at marketing conferences in Europe and Asia-Pacific, and has published his work in several international reviews (Journal of Sponsorship, Asia-Pacific Journal of Marketing & Logistics, Admap).
2 Ebooks by Charles Bal
Charles Bal & Xavier Quattrocchi-Oubradous: Emoti-coms
Marketing is broken. Everyday, consumers are bombarded with thousands of commercial messages, and they have become increasingly adept at screening out or instantly forgetting them. The advertising …
EPUB
English
DRM
€18.70
Solomon Northup & Booker T. Washington: Slave Narratives Mega Collection. 18 of the Most Moving & Telling Memoirs. Illustrated
Slavery in the United States lasted more than two centuries. The adoption of the Thirteenth Amendment to the U.S. Constitution in December 1865 abolished slavery after the American Civil War.
The …
EPUB
English
€0.99
