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Sven Dierks
Quo vadis Zeitschriften?
Änderung der Medienlandschaft und Auswirkungen auf den Pressekäufer

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Table of Content

Ausgangssituation und Einleitung: Warum ein Buch?.- Medienentwicklung der letzten 25 Jahre.- Funktionen von Medien, insbesondere von Zeitschriften.- Herausforderungen für Publikumszeitschriften.- Zeitschriften in der Krise? Erfolgreiche Konzepte.- Print wohin?.

About the author

Dr. Sven Dierks ist Medienforscher und Geschäftsführer des Hamburger IFCom-Institutes, das vom Verband Deutscher Zeitschriftenverleger und dem Bundesverband Presse-Grosso mit der Herausgabe dieser Analyse beauftragt wurde.

Language German ● Format PDF ● Pages 217 ● ISBN 9783531917122 ● File size 1.9 MB ● Editor Sven Dierks ● Publisher VS Verlag für Sozialwissenschaften ● City Wiesbaden ● Country DE ● Published 2009 ● Downloadable 24 months ● Currency EUR ● ID 2159952 ● Copy protection Social DRM

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