Ebook > Scienze sociali > Media / Comunicazione > Scienze della comunicazione > Sven Dierks: Quo vadis Zeitschriften? (PDF)

Sven Dierks
Quo vadis Zeitschriften?
Änderung der Medienlandschaft und Auswirkungen auf den Pressekäufer

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Copertina di Sven Dierks: Quo vadis Zeitschriften? (PDF)

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Tabella dei contenuti

Ausgangssituation und Einleitung: Warum ein Buch?.- Medienentwicklung der letzten 25 Jahre.- Funktionen von Medien, insbesondere von Zeitschriften.- Herausforderungen für Publikumszeitschriften.- Zeitschriften in der Krise? Erfolgreiche Konzepte.- Print wohin?.

Circa l’autore

Dr. Sven Dierks ist Medienforscher und Geschäftsführer des Hamburger IFCom-Institutes, das vom Verband Deutscher Zeitschriftenverleger und dem Bundesverband Presse-Grosso mit der Herausgabe dieser Analyse beauftragt wurde.

Lingua Tedesco ● Formato PDF ● Pagine 217 ● ISBN 9783531917122 ● Dimensione 1.9 MB ● Editore Sven Dierks ● Casa editrice VS Verlag für Sozialwissenschaften ● Città Wiesbaden ● Paese DE ● Pubblicato 2009 ● Scaricabile 24 mesi ● Moneta EUR ● ID 2159952 ● Protezione dalla copia DRM sociale

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