Robert Cluley is Associate Professor of Marketing at the University of Birmingham, UK.
2 Ebooks par Robert Cluley
Robert Cluley: Essentials of Advertising
As a subject, advertising affects us all – it surrounds us every day. Yet there is a great deal of variety in the way advertising is interpreted, and practitioners and academics from different backgr …
EPUB
DRM
€43.92
Robert Cluley: Marketing Science Fictions
This book explores data science in practice through an ethnographic study at a global marketing technology and research firm.
The book shows that, while businesses have embraced data science method …
EPUB
Anglais
DRM
€45.99
