Ebook > Social Sciences > Economy > Individual Industries > Frank Huber & Heike Kircher: Randsportarten erfolgreich vermarkten (PDF)

Frank Huber & Heike Kircher
Randsportarten erfolgreich vermarkten
Gestaltung von Fernsehformaten mit Prominenten

Support

Cover of Frank Huber & Heike Kircher: Randsportarten erfolgreich vermarkten (PDF)

€42.25

Table of Content

Relevanz der Rezipientenforschung im Medien-Sportbereich.- Grundlagen des Medien-Sport-Komplexes.- Analyse der Literatur zum Medien-Sport-Komplex.- Modell zur Erkl#x00E4;rung der Wirkung von Einflussfaktoren auf Einstellung und Sehabsicht gegen#x00FC;ber unterschiedlichen Medien Sport-Formaten.- Empirische #x00DC;berpr#x00FC;fung des Modells.- Implikationen.- Schlussbetrachtung.

About the author

Univ.-Prof. Dr. Frank Huber ist Inhaber des Lehrstuhls für Marketing I der Universität Mainz.
Dipl.-Kffr. Heike Kircher ist Graduate Trainee der Adam Opel Gmb H, Deutschland, im Bereich Service Marketing.
Dipl.-Kffr. Isabel Matthes M.A. ist wissenschaftliche Mitarbeiterin am Lehrstuhl von Univ.-Prof. Dr. Frank Huber.

Language German ● Format PDF ● Pages 219 ● ISBN 9783834997630 ● File size 1.6 MB ● Publisher Betriebswirtschaftlicher Verlag Gabler ● City Wiesbaden ● Country DE ● Published 2008 ● Downloadable 24 months ● Currency EUR ● ID 2210501 ● Copy protection Social DRM

More ebooks from the same author(s) / Editor

Frank Huber Heike Kircher Isabel Matthes

8,728 Ebooks in this category

Cover of 錢美春 & Maggie Chien: Coaching: A Way to Individual Success and Organizational Effectiveness

錢美春 & Maggie Chien: Coaching: A Way to Individual Success and Organizational Effectiveness

這是一本有關教練領導力的書，為了展現其效能，作者在各行各業中尋找合適的人選進行8次一對一的教練對談。本書記錄這個實驗的過程與結果，同時也說明了教練的技巧如何幫助個人享受成功與提升組織的效能。作者所使用的教練工具包括：生命平衡輪（the Wheel of Life）、人生規劃（Life Plan）、360度回饋（360-Degree Feedback）、九型人格（the Enneagram）等。綜 …

Cover of EHGBooks & Fucong Jiang: Jiang Fucong Collection (II Museology and Documentation Science)

EHGBooks & Fucong Jiang: Jiang Fucong Collection (II Museology and Documentation Science)

本書共分四卷，是蔣氏家屬門生攜手合作，內容詳實蒐羅最新、最完整的《蔣復璁文集》，由美商漢世紀域外漢學基金（Sinology Memory Fund）贊助出版。蔣復璁（1898年11月12日－1990年9月21日），曾任台灣故宮博物院院長、中央圖書館館長等，積極參與域外漢學古籍善本的文物保存與保護工作，全球文博界譽為「中華文化瑰寶的守護者」。本書由美商EHGBooks微出版公司與Ama …

Cover of EHGBooks & Fucong Jiang: Jiang Fucong Collection (I Library Science)

EHGBooks & Fucong Jiang: Jiang Fucong Collection (I Library Science)

本書共分四卷，是蔣氏家屬門生攜手合作，內容詳實蒐羅最新、最完整的《蔣復璁文集》，由美商漢世紀域外漢學基金（Sinology Memory Fund）贊助出版。蔣復璁（1898年11月12日－1990年9月21日），曾任台灣故宮博物院院長、中央圖書館館長等，積極參與域外漢學古籍善本的文物保存與保護工作，全球文博界譽為「中華文化瑰寶的守護者」。本書由美商EHGBooks微出版公司與Ama …

Cover of Paolo A. Ruggeri: Udheheqesit e rinj

Paolo A. Ruggeri: Udheheqesit e rinj

Ky ebook, i shkruajtur ne nje dialektik te thjesht dhe stimuluese, eshte rezultati i dhjete viteve kerkime ne lidhje me menaxhimin dhe permiresimin e stafit. Ketu pershkruhen ne menyre analitike …

Cover of Dritan Halili: Fjalorth shpjegues i terminologjisë bankare

Dritan Halili: Fjalorth shpjegues i terminologjisë bankare

Document from the year 2005 in the subject Business economics – Banking, Stock Exchanges, Insurance, Accounting, grade: Keine, , language: Albanian, abstract: Zhvillimi i ekonomisë së tregut në …

Cover of Center for Creative Leadership: Feedback That Works: How to Build and Deliver Your Message, Second Edition (Arabic)

Center for Creative Leadership: Feedback That Works: How to Build and Deliver Your Message, Second Edition (Arabic)

Effective feedback, whether it’s meant for your boss, your peers, or your direct reports, is built around three ideas. One, focus on the situation. Two, describe the other person’s behavior you …

Cover of Cynthia D. McCauley & Lynn Fick-Cooper: Direction, Alignment, Commitment: Achieving Better Results Through Leadership, First Edition (Arabic)

Cynthia D. McCauley & Lynn Fick-Cooper: Direction, Alignment, Commitment: Achieving Better Results Through Leadership, First Edition (Arabic)

If your team isn’t getting results, you may think the problem starts with a failure in leadership. While the person in charge may have issues, a leadership problem doesn’t necessarily mean you have a …

Cover of Hussein Elasrag & حسين عبد المطلب الأسرج: الصناعات الثقافية والإبداعية في مصر

Hussein Elasrag & حسين عبد المطلب الأسرج: الصناعات الثقافية والإبداعية في مصر

برغم أن الصناعات الثقافية والإبداعية تعتبر من أسرع الصناعات نمواً في العالم وقد ثبُت أنها خيار إنمائي مستدام يعتمد على مورد فريد ومتجدد هو الإبداع البشري، الا أن تشير تقديرات اليونسكو إلى فقدان 10 …

Cover of Center for Creative Leadership: Feedback That Works: How to Build and Deliver Your Message, Second Edition (Arabic)

Center for Creative Leadership: Feedback That Works: How to Build and Deliver Your Message, Second Edition (Arabic)

Effective feedback, whether it’s meant for your boss, your peers, or your direct reports, is built around three ideas. One, focus on the situation. Two, describe the other person’s behavior you …

Cover of Cynthia D. McCauley & Lynn Fick-Cooper: Direction, Alignment, Commitment: Achieving Better Results Through Leadership, First Edition (Arabic)

Cynthia D. McCauley & Lynn Fick-Cooper: Direction, Alignment, Commitment: Achieving Better Results Through Leadership, First Edition (Arabic)

If your team isn’t getting results, you may think the problem starts with a failure in leadership. While the person in charge may have issues, a leadership problem doesn’t necessarily mean you have a …