Ebook > Social Sciences > Economy > Gerrit Heinemann: B2B eCommerce (ePUB)

Gerrit Heinemann
B2B eCommerce
Grundlagen, Geschaftsmodelle und Best Practices im Business-to-Business Online-Handel

Support

Cover of Gerrit Heinemann: B2B eCommerce (ePUB)

Dieses Lehrbuch behandelt die Grundlagen des e Commerce im Bereich Business-to-Business (B2B), bei dem ähnliche Prinzipien der Kundenansprache zu beobachten sind wie im B2C e Commerce. Gerrit Heinemann beleuchtet die Besonderheiten und Geschäftsmodelle des B2B e Commerce, analysiert die digitalen Herausforderungen und zeigt die Konsequenzen und Chancen für den Online-Verkauf im B2B auf. Anerkannte Best-Practice-Beispiele veranschaulichen, wie erfolgreicher B2B e Commerce funktionieren kann und welche Risiken dabei zu beachten sind.

€27.41

Language German ● Format EPUB ● ISBN 9783658273675 ● Publisher Springer Fachmedien Wiesbaden ● Published 2019 ● Downloadable 3 times ● Currency EUR ● ID 7279930 ● Copy protection Adobe DRM

Requires a DRM capable ebook reader

More ebooks from the same author(s) / Editor

Gerrit Heinemann

245,484 Ebooks in this category

Cover of Phillip Cottrell: Investment Banking in England 1856-1881 (RLE Banking & Finance)

Phillip Cottrell: Investment Banking in England 1856-1881 (RLE Banking & Finance)

This and the previous volume chart the history of financial institutions in England in the mid-late nineteenth century as well as examining the periods of boom and bust, their causes and effects …

Cover of T.N. Michalakopoulos & G.N. Panagiotou: Mine Planning and Equipment Selection 2000

T.N. Michalakopoulos & G.N. Panagiotou: Mine Planning and Equipment Selection 2000

This text looks at mine planning and equipment and covers topics such as: design and planning of surface and underground mines; geotechnical stability in surface and underground mines; and mining and …

Cover of Richard T. Enander: Hazardous Waste Tracking and Cost Accounting Practice

Richard T. Enander: Hazardous Waste Tracking and Cost Accounting Practice

Environmental challenges have never been greater than today. There is the need for the utmost accuracy in the efforts to track the use, manufacture, processing, treatment, and disposal of toxic and …

Cover of Shahab D. Mohaghegh: Smart Proxy Modeling

Shahab D. Mohaghegh: Smart Proxy Modeling

Numerical simulation models are used in all engineering disciplines for modeling physical phenomena to learn how the phenomena work, and to identify problems and optimize behavior. Smart Proxy Models …

Cover of Kathleen Araujo: Routledge Handbook of Energy Transitions

Kathleen Araujo: Routledge Handbook of Energy Transitions

The Routledge Handbook of Energy Transitions draws upon a unique and multidisciplinary network of experts from around the world to explore the expanding field of energy transitions. This Handbook …

Cover of C. B. (Univ. of Missouri, College of Veterinary Medicine, Columbia, USA) Chastain: Concise Textbook of Large Animal Handling

C. B. (Univ. of Missouri, College of Veterinary Medicine, Columbia, USA) Chastain: Concise Textbook of Large Animal Handling

This concise instructional guide condenses the most important aspects of large animal handling. It provides a portable, durable, beside-the-animal means of learning, as well as a convenient way to re …

Cover of Pia (Medical University of Vienna, Austria) Kreutzer & Federico (Milan University, Italy) Lega: Building and Improving Health Literacy in the ‘New Normal’ of Health Care

Pia (Medical University of Vienna, Austria) Kreutzer & Federico (Milan University, Italy) Lega: Building and Improving Health Literacy in the ‘New Normal’ of Health Care

Research shows that low health literacy (HL) is linked to poorer mental and physical health, increased health inequalities and less cost-effective health care systems. HL results in Europe indicate t …

Cover of W. Jackson Hall & David (University of Rotchester, Rotchester, NY, USA) Oakes: A Course in the Large Sample Theory of Statistical Inference

W. Jackson Hall & David (University of Rotchester, Rotchester, NY, USA) Oakes: A Course in the Large Sample Theory of Statistical Inference

This book provides an accessible but rigorous introduction to asymptotic theory in parametric statistical models. Asymptotic results for estimation and testing are derived using the “moving alternati …

Cover of M. F. Thomas & G. W. Whittington: Environment and Land Use in Africa

M. F. Thomas & G. W. Whittington: Environment and Land Use in Africa

Originally published in 1969, the contributors to this volume examine the natural and social environments of selected areas in Africa and study in detail some particular problems and their solutions. …

Cover of B. H. Kinsey: Agribusiness and Rural Enterprise

B. H. Kinsey: Agribusiness and Rural Enterprise

Originally published in 1987 and now reissued with a new Preface by the author, this book is written primarily for planners, public administrators and project managers in countries or international a …