This textbook covers the basics of business-to-business (B2B) e Commerce, where similar principles of customer targeting can be observed as in B2C e Commerce. Gerrit Heinemann highlights the specifics and business models of B2B e Commerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B e Commerce can work and which risks have to be considered.
€85.59
Table of Content
Basics of B2B e Commerce.- Special features of B2B e Commerce.- Business models in B2B e Commerce.- Best practices in B2B e Commerce.- Risks in B2B e Commerce.
About the author
Prof. Dr. Gerrit Heinemann is Professor of Business Administration, Management and Commerce and Head of the eweb Research Center at the Niederrhein University of Applied Sciences.
Language English ● Format PDF ● Pages 205 ● ISBN 9783658385286 ● File size 6.6 MB ● Publisher Springer Fachmedien Wiesbaden ● City Wiesbaden ● Country DE ● Published 2022 ● Downloadable 24 months ● Currency EUR ● ID 8710244 ● Copy protection Social DRM
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