Ebook > Social Sciences > Economy > Gerrit Heinemann: Der neue Online-Handel (ePUB)

Gerrit Heinemann
Der neue Online-Handel
Geschaftsmodell und Kanalexzellenz im Digital Commerce

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Cover of Gerrit Heinemann: Der neue Online-Handel (ePUB)

Dieses Buch präsentiert Entwicklungen und Zukunftstrends im Digital Commerce, der durch die neuen digitalen Kommunikations- und Konsummuster der Kunden geprägt ist. Gerrit Heinemann beleuchtet E-Commerce-Geschäftsmodelle, Kanalexzellenz sowie Erfolgsfaktoren wie digitale Zeitvorteile und Kundenzentrierung. Er analysiert die digitalen Herausforderungen und zeigt die Konsequenzen und Chancen für den Einzelhandel auf. Anerkannte Best Practices veranschaulichen, wie erfolgreicher Digital Commerce funktioniert und was die ‘Lessons Learned’ der letzten Jahre sind. In 8. Auflage wurden alle Kapitel aktualisiert und aktuelle Erfolgsbeispiele ergänzt. Insbesondere die Ausführungen zum Internet-Recht und die Best Practices entsprechen dem neuesten Stand.

€32.37

Language German ● Format EPUB ● ISBN 9783658153847 ● Publisher Springer Fachmedien Wiesbaden ● Published 2016 ● Downloadable 3 times ● Currency EUR ● ID 6595144 ● Copy protection Adobe DRM

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