Ebook > Social Sciences > Economy > Gerrit Heinemann: Der neue Online-Handel (ePUB)

Gerrit Heinemann
Der neue Online-Handel
Geschaftsmodelle, Geschaftssysteme und Benchmarks im E-Commerce

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Cover of Gerrit Heinemann: Der neue Online-Handel (ePUB)

Dieses Buch präsentiert Entwicklungen und Zukunftstrends im E-Commerce, der durch die neuen digitalen Kommunikations- und Konsummuster der Kunden geprägt ist. Gerrit Heinemann beleuchtet E-Commerce-Geschäftsmodelle, Kanalexzellenz sowie Erfolgsfaktoren wie digitale Zeitvorteile und Kundenzentrierung. Er analysiert die digitalen Herausforderungen und zeigt die Konsequenzen und die mit dem Online-Handel verbundenen Chancen auf. Anerkannte Best Practices veranschaulichen, wie erfolgreicher Digital Commerce funktioniert und was die „Lessons Learned“ der letzten Jahre sind.

Die 13. Auflage liefert einen schnellen Überblick über die aktuellen Neuerungen und Trends im Online-Handel, die sich nicht nur auf Marktplätze, sondern auch auf Lieferanten und D2C-Online-Händler auswirken. In diesem Zug wurden auch die rechtlichen Anforderungen wieder auf den neuesten Stand gebracht. Zudem wurden alle Kapitel überarbeitet.

Der Inhalt

Meta-Targeting und Geschäftsideen im Online-Handel

Geschäftsmodell des Online-Handels

Formen des Online-Handels

Geschäftssysteme und Benchmarks im E-Commerce

Best Practices und Risiken im Online-Handel

€32.56

Language German ● Format EPUB ● ISBN 9783658366650 ● Publisher Springer Fachmedien Wiesbaden ● Published 2022 ● Downloadable 3 times ● Currency EUR ● ID 8434450 ● Copy protection Adobe DRM

Requires a DRM capable ebook reader

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