Ebook > Social Sciences > Economy > Gerrit Heinemann: Der neue Online-Handel (ePUB)

Gerrit Heinemann
Der neue Online-Handel
Geschaftsmodelle, Geschaftssysteme und Benchmarks im E-Commerce

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Cover of Gerrit Heinemann: Der neue Online-Handel (ePUB)

Dieses Buch präsentiert Entwicklungen und Zukunftstrends im E-Commerce, der durch die neuen digitalen Kommunikations- und Konsummuster der Kunden geprägt ist. Gerrit Heinemann beleuchtet E-Commerce-Geschäftsmodelle, Kanalexzellenz sowie Erfolgsfaktoren wie digitale Zeitvorteile und Kundenzentrierung. Er analysiert die digitalen Herausforderungen und zeigt die Konsequenzen und die mit dem Online-Handel verbundenen Chancen auf. Anerkannte Best Practices veranschaulichen, wie erfolgreicher Digital Commerce funktioniert und was die „Lessons Learned“ der letzten Jahre sind.

Die
14. Auflage geht der Frage nach: Ist der Online-Boom endgültig Geschichte oder wird er wieder durchstarten nach der Krisenzeit? Wie geht es langfristig weiter? Darüber hinaus werden neue Trends (z.B. Chat GPT, neue Webdesigntrends), Änderungen im Internetrecht sowie das Thema „Insolvenzfall Online-Handel“ aufgegriffen. Zudem wurden alle Kapitel überarbeitet und neue Best-Practice-Beispiele integriert.

Der Inhalt

•Meta-Targeting und Geschäftsideen im Online-Handel

•Geschäftsmodell des Online-Handels

•Formen des Online-Handels

•Geschäftssysteme und Benchmarks im E-Commerce

•Best Practices und Risiken im Online-Handel

€40.23

Language German ● Format EPUB ● ISBN 9783658416539 ● Publisher Springer Fachmedien Wiesbaden ● Published 2023 ● Downloadable 3 times ● Currency EUR ● ID 9198735 ● Copy protection Adobe DRM

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