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Gerrit Heinemann
Der neue Online-Handel
Erfolgsfaktoren und Best Practices

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Cover of Gerrit Heinemann: Der neue Online-Handel (PDF)

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Table of Content

Online-Handel im Wandel – Revolution statt Evolution.- New Online-Retailing -Was ist das eigentlich genau?.- Die 8 S-Erfolgsfaktoren im New Online-Retailing.- Best Practices im New Online- Retailing.- Risk-Benefit des New Online- Retailing.

About the author

Prof. Dr. Gerrit Heinemann ist Professor für Betriebswirtschaftslehre, Management und Handel an der Hochschule Niederrhein, Mönchengladbach.

Language German ● Format PDF ● Pages 246 ● ISBN 9783834980656 ● File size 2.7 MB ● Publisher Betriebswirtschaftlicher Verlag Gabler ● City Wiesbaden ● Country DE ● Published 2009 ● Downloadable 24 months ● Currency EUR ● ID 2209560 ● Copy protection Social DRM

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