Greg Thain has been Chairman / CEO of marketing, trade
marketing, Internet, consultancy, PR and research companies, in the
UK & emerging markets. Having over the last 20 years owned or
managed businesses in Russia, India, China, Turkey, Hungary,
Romania, Greece, Ukraine, Sweden and Kazakhstan, working for many
of the leading international FMCG and retail businesses. Currently
adjunct professor of marketing & E-Commerce at the
International Monaco University (IUM), and Chairman of the
Storewars marketing business. He lives between Monaco &
Moscow.
John Bradley held international marketing positions in
Cadbury for 24 years before becoming a consultant and writer. His
first book, Cadbury”s Purple Reign, was published in
2008 and John is a regular commentator on the FMCG world in his
adopted home country of Canada and the USA. John is currently
working on his next book, again jointly with Greg, on the
world”s leading consumer marketing companies; provisionally
entitled, The Mega-Consumer Companies, scheduled to be
published April 2013.
4 Ebooks by Greg Thain
Greg Thain & John Bradley: Store Wars
The sequel to the highly successful Store Wars: the battle for
mindspace and shelfspace published in 1995. The new edition
will retain all the strengths of the old book including a
comprehensive …
EPUB
English
DRM
€25.99
Greg Thain & John Bradley: Store Wars
The sequel to the highly successful Store Wars: the battle for
mindspace and shelfspace published in 1995. The new edition
will retain all the strengths of the old book including a
comprehensive …
PDF
English
DRM
€25.99
John Bradley & Greg Thain: FMCG
This book is a history of the some of the world’s most famous brands, from humble beginnings to current exalted status, from smudged, kitchen-table pamphlets to $ multi-million ad campaigns, from …
EPUB
English
DRM
€59.53
Alexandra Skey & Greg Thain: E-Retail Zero Friction In A Digital Universe
A review of E-Retail and the changes the digital universe are making to our life, industry, retail possibilities. A world where the barriers to buying, selling and creating products online are gone …
EPUB
English
DRM
€23.89