Harold Davis & David Iwanow 
Google Advertising Tools 
Cashing in with AdSense and AdWords

With this book, you’ll learn how to take full advantage of Google Ad Words and Ad Sense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google’s advertising programs in particular help you make money. You’ll find everything you need to work with Ad Words, which lets you generate text ads to accompany specific search term results, and Ad Sense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which don’t, and why. Google’s ad programs can help any business with a web presence, and this guide explains precisely how to use them.Learn how to create effective campaign plans for your website Understand the Page Rank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM)Drive traffic to your website and make money as an advertising host Add Ad Sense code and Google search to your site Learn how content, search, and referral ads perform Create and edit Ad Word campaigns Monitor Ad Words activity and improve your campaign’s performance