This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.
€149.79
लेखक के बारे में
Francisco J. Martínez-López is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain.
Juan Carlos Gázquez-Abad is Professor of Marketing at University of Almería, Spain.
Marco Ieva is Assistant Professor of CRM and Marketing at the University of Parma, Italy.
भाषा अंग्रेज़ी ● स्वरूप PDF ● पेज 202 ● ISBN 9783031065811 ● फाइल का आकार 6.6 MB ● संपादक Francisco J. Martínez-López & Juan Carlos Gázquez-Abad ● प्रकाशक Springer International Publishing ● शहर Cham ● देश CH ● प्रकाशित 2022 ● डाउनलोड करने योग्य 24 महीने ● मुद्रा EUR ● आईडी 8407614 ● कॉपी सुरक्षा सामाजिक DRM
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