Adobe DRM
This book pulls back the curtain on contemporary data-driven marketing, revealing the intricate ways marketers create value from online data. It offers valuable lessons for academics and students of marketing, technology and data science.
€43.99
विषयसूची
1. Introduction2. How marketing learned to love big data
3. Ethnography and marketing work
4. Getting into marketing science
5. Life on the screen and in the kitchen
6. Coding the consumer
7. The feel for the game: Telling stories about numbers
8. Mediation of insight: Platforms, dashboards and chartism
9. The drama of decision: Presenting research
10. “So … what that means”: Marketing science in action
11. Conclusions
लेखक के बारे में
Robert Cluley is Associate Professor in Organisation Studies at University of Nottingham.
भाषा अंग्रेज़ी ● स्वरूप EPUB ● पेज 240 ● ISBN 9781529233384 ● प्रकाशक Bristol University Press ● शहर Bristol ● देश GB ● प्रकाशित 2024 ● संस्करण 1 ● डाउनलोड करने योग्य 24 महीने ● मुद्रा EUR ● आईडी 9350783 ● कॉपी सुरक्षा Adobe DRM
एक DRM सक्षम ईबुक रीडर की आवश्यकता है
एक ही लेखक से अधिक ईबुक / संपादक
4,429 इस श्रेणी में ईबुक
