Dr Anders Steinvall & Sarah Street 
A Cultural History of Color in the Modern Age 

A Cultural History of Color in the Modern Age covers the period 1920 to the present, a time of extraordinary developments in colour science, philosophy, art, design and technologies. The expansion of products produced with synthetic dyes was accelerated by mass consumerism as artists, designers, architects, writers, theater and filmmakers made us a ”color conscious” society. This influenced what we wore, how we chose to furnish and decorate our homes, and how we responded to the vibrancy and chromatic eclecticism of contemporary visual cultures.The volume brings together research on how philosophers, scientists, linguists and artists debated color”s polyvalence, its meaning to different cultures, and how it could be measured, manufactured, manipulated and enjoyed.



Color shapes an individual”s experience of the world and also how society gives particular spaces, objects, and moments meaning. The 6 volume set of the
Cultural History of Color examines how color has been created, traded, used, and interpreted over the last 5000 years. The themes covered in each volume are color philosophy and science; color technology and trade; power and identity; religion and ritual; body and clothing; language and psychology; literature and the performing arts; art; architecture and interiors; and artefacts.




Anders Steinvall is Senior Lecturer in English Linguistics at Umeå University, Sweden.
Sarah Street is Professor of Film at the University of Bristol, UK.

Volume 6 in the
Cultural History of Color set.

General Editors: Carole P. Biggam and Kirsten Wolf