Aliza Sherman & Danielle Elliott Smith 
Social Media Engagement For Dummies 

Put ‘engage’ front and center in your social media marketing
engagement strategies!

When you focus on the engagement side of a social media
marketing strategy, you’ll build and grow relationships with
followers and customers, craft content just for them, analyze how
they’re responding, and refocus and refresh your campaigns
accordingly. This smart guide shows you how to do all that, and
then some. From building trust to sparking conversation to using
video and other tools, this creative book is a must read if you
want to discover all that goes into the most important aspect of
today’s social marketing.

* Helps you build and foster social media relationships with
potential customers, fans, followers, and current customers

* Shows you how to spark actions, reactions, or interactions–and
make things happen

* Explores the fundamentals, especially for do-it-yourself
small-business owners and marketers

* Covers building trust and credibility, creating connections,
encouraging sharing, using social networks to engage, using email
marketing or SEO to engage, and much more

Social Media Engagement For Dummies will help you connect
to followers, convert them to customers, turn them into evangelists
for your company, and boost your bottom line!

Tabella dei contenuti

Introduction 1

Part I: The Basics of Social Media Engagement 7

Chapter 1: Explaining the Why, Who, and How of Social Media
Engagement 9

Chapter 2: Assessing the Impact of Social Media Engagement
25

Chapter 3: Discovering Social Media Engagement Tools 43

Part II: Exploring the Elements of Social Media
Engagement 65

Chapter 4: Building Trust and Credibility 67

Chapter 5: Demonstrating Your Online Presence to Maximize
Engagement 85

Chapter 6: Creating Connections 105

Chapter 7: Driving Interaction 121

Part III: Examining the Basic Engagement Tools
137

Chapter 8: E-mail, Forums, Blogs, and Websites 139

Chapter 9: Facebook 157

Chapter 10: Twitter 183

Part IV: Engaging Through Additional Social Channels
209

Chapter 11: Pinterest 211

Chapter 12: Linked In 241

Chapter 13: Google+ 263

Chapter 14: Location-Based Services 281

Part V: Leveraging Audio and Video for Engagement 301

Chapter 15: Audio and Videocasting 303

Chapter 16: You Tube 317

Part VI: The Part of Tens 335

Chapter 17: Ten Social Media Engagement Mistakes to Avoid
337

Chapter 18: Ten Businesses That Excel at Social Media Engagement
343

Index 353

Circa l’autore

Aliza Sherman launched the first full-service Internet company, Cybergrrl, Inc., and the first global Internet networking organization for women, Webgrrls International. Danielle Elliott Smith is a digital correspondent, speaker, media trainer, vlogger, and brand spokesperson and is the founder of Extraordinary Mommy.com.