David Seedhouse 
Health Promotion 
Philosophy, Prejudice and Practice

Incisively written, this new edition of a popular guide first
published in 1996 slices through the rhetoric of health promotion.
Its penetrating analysis quickly reveals health promotion’s
conceptual roots, providing an enlightening map of their web of
theory and practice.

David Seedhouse proves that health promotion, a discipline
intended to improve the health of a population, is
prejudiced–every plan and every project stems first from
human values–and argues that only by acknowledging this will
a mature discipline emerge. To help speed progress the author
proposes a positive, practical theory of health promotion destined
to inspire anyone who wishes to create better health.

This new edition includes three new chapters on conventional
health promotion, radical and foundational health promotion and
mental health promotion, providing examples of the use of
foundational health promotion. This new edition also adds five
new teaching exercises, incorporates and updates the guide for
teachers and lecturers and includes a new topical case study. This
book is laced with entertaining dialogues and readers are
encouraged to explore ten carefully presented exercises.

Educational, accessible and intelligent, Health Promotion:
Philosophy, Prejudice and Practice, 2nd Edition is a seminal
work which heralds the beginning of the end of health
promotion’s long adolescence. It is nothing less than
essential reading for all practitioners and students of health
promotion.

Tabella dei contenuti

Introduction.

Part One the magpie profession.

Dialogue One Health promotion on offer: all models
available.

Dialogue Two Where’s the beef?

Chapter One Glad to be vague.

Chapter Two Hollow words – and how to reveal them.

Chapter Three Evidence and ethics.

Dialogue Three Progress so far.

Part Two Prejudice first, evidence second.

Chapter Four What drive health promotion?

Chapter Five The political tap roots of health promotion.

Dialogue Four The outsider.

Chapter Six The outsider problem.

Part Three The foundations theory of health promotion.

Chapter Seven An introduction to the foundations of health
promotion.

Chapter Eight Tough questions.

Dialogue Five The end of illusion.

Chapter Nine Ethics and health promotion.

Chapter Ten Rational health promotion.

Dialogue Six Time to face the music.

Dialogue Seven Seven strategies for health.

References.

Index.

Circa l’autore

David Seedhouse is a truly original thinker and prolific author, highly regarded by health practitioners, teachers and students alike. Though David has a background in philosophy, his work is always focused on solving practical problems. Professor Seedhouse is best know for his writing on health and ethics, yet his work straddles many areas of social, philosophical and political concern. He has written or edited 14 books and produced over 200 book chapters, journal papers and other articles. His library includes the highly successful editions of Health: The Foundations for Achievement and Ethics: The Heart of Healthcare; the full list of his titles is given at the back of this book. His primary interest no lies in the development of software to enable transparent decision-making in healthcare, local democracy, schools and other social settings. The considerable practical impact of David’s work can be seen – and engaged with – at www.values-exchange.com. David is Professor of Health and Social Ethics at Auckland University of Technology, New Zealand and Professor of Health Care Analysis at Middlesex University, London. He is CEO of VIDe Ltd – www.vide.co.nz – and a popular keynote conference speaker internationally.