John Scott 
Social Network Analysis 

Incorporating the most important and cutting-edge developments in the field, this bestselling text introduces newcomers to the key theories and techniques of social network analysis and guides more experienced analysts in their own research.New to This Edition: A chapter on data collection, covering a crucial phase of the research process Fully updated examples reiterate the continued importance of social network analysis in an increasingly interconnected world Detailed Further Reading sections help you explore the wider literature Practical exercises including real-world examples of social networks enable you to apply your learning Expanded and brought right up-to-date, this classic text remains the indispensable guide to social network analysis for students, lecturers and researchers throughout the social sciences.