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Author: Juan Carlos Gázquez-Abad

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Francisco J. Martínez-López, MSc in Marketing, and European Ph D in Business Administration, with Extraordinary Doctoral Prize (University of Granada, Spain), is Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain. He has been visiting scholar at the Zicklin School of Business (NY, USA), Aston Business School (Aston University, UK), the University of Chicago Booth School of Business (IL, USA), the Michael Smurfit School of Business (Dublin, Ireland), Rutgers Business School (NJ, USA) and the Complutense University Business School (Madrid, Spain). He is Associate Editor of European Journal of Marketing (Emerald) and belongs to the Editorial Board of Industrial Marketing Management (Elsevier). Dr. Martínez-López has co-edited several international journals’ special issues and research books for leading publishers of business and management research as Springer and Elsevier. He has also co-authored the text book “Strategies for e-Business: Creating Value Through Electronic and Mobile Commerce. Concepts and Cases (3rd Edition)” (Pearson). Likewise, he has published more than 80 papers in international journals and conferences proceedings. Juan Carlos Gázquez-Abad is currently an associate professor of marketing at the Economics and Business School, University of Almería (Spain). Ph D in Marketing at University of Almería. Visiting professor at the University of Ghent (Belgium) in 2005. His research interests cover several marketing topics, especially those related to retailing and consumer behaviour. He is Associate Editor of the International Journal of Business Environment. His work has been published in Journal of Retailing, European Journal of Marketing, Journal of Marketing Theory and Practice, Internet Research, International Journal of Market Research, International Journal of Environmental Research, The Service Industries Journal, The International Review of Retail, Distribution and Consumer Research, Agribusiness, among others. He has contributed more than 100 papers to conference proceedings. Anne L. Roggeveen is the Charles Clarke Reynolds Professor of Retailing & Marketing at Babson College and Honorary Visiting Professor of Retailing and Marketing at the Center for Retailing, Stockholm School of Economics. She serves on the American Marketing Association’s Academic Council and is co-editor for the Journal of Retailing. She has previously served on the Board of Directors for Nepa.  




12 Ebooks by Juan Carlos Gázquez-Abad

Francisco J. Martínez-López & Juan Carlos Gázquez-Abad: Advances in National Brand and Private Label Marketing
The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researcher …
PDF
English
€96.29
Juan Carlos Gázquez-Abad & Francisco J. Martínez-López: National Brands and Private Labels in Retailing
This book presents latest findings on brand marketing in retail. In times of economic downturn a ‘new retailing landscape’ is being shaped, in which retailers and manufacturers face new challenges to …
PDF
English
€96.29
Francisco J. Martínez-López & Juan Carlos Gázquez-Abad: Advances in National Brand and Private Label Marketing
This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general busines …
PDF
English
€96.29
Francisco J. Martínez-López & Juan Carlos Gázquez-Abad: Advances in National Brand and Private Label Marketing
This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Mark …
PDF
English
€96.29
Francisco J. Martínez-López & Juan Carlos Gázquez-Abad: Advances in National Brand and Private Label Marketing
This book presents the latest research on national brand and private label marketing – a collection of original, rigorous and highly relevant contributions  of the 2017 International Conference …
PDF
English
€96.29
Francisco J. Martínez-López & Juan Carlos Gázquez-Abad: Advances in National Brand and Private Label Marketing
This book presents the latest research on national brand and private label marketing – in a collection of original and highly relevant contributions to the 2018 International Conference on National B …
PDF
English
€96.29
Juan Carlos Gazquez-Abad & Francisco J Martinez-Lopez: Olive-Oil Purchase Behaviour
Olive oil is an important component in the food system in most European markets. Moreover, its consumption is gaining interest among consumers, particularly in northern Europe, the U.S. and Canada. …
PDF
DRM
€85.82
Francisco J. Martinez-Lopez & Juan Carlos Gázquez-Abad: Advances in National Brand and Private Label Marketing
This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics …
PDF
English
€139.09
Michelle D. Fallon & Andrew H Keller: Auxins
With an intricate biosynthesis pathway and a complex gene signaling cascade, auxin is involved in many biological processes, including plant growth and responses against potential pathogens. In this …
PDF
DRM
€199.30
Francisco J. Martínez-López & Juan Carlos Gázquez-Abad: Advances in National Brand and Private Label Marketing
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: r …
PDF
English
€149.79
Francisco J. Martínez-López & Juan Carlos Gázquez-Abad: Advances in National Brand and Private Label Marketing
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: …
PDF
English
€149.79
Juan Carlos Gázquez-Abad & Francisco J. Martínez-López: Advances in National Brand and Private Label Marketing
The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers arou …
PDF
English
€160.49