Julian Birkinshaw & Sumantra Ghoshal 
The Future of the Multinational Company 

Recent Events -from September 11, to the anti-globalization
protests to the collapse of the high-tech boom have accentuated the
sense that the global economy is moving into uncharted waters
Bringing together the leading authorities on globalization and
international business The Future of the Multinational
Company looks ahead to the new challenges facing multinational
firms and predicts what the multinational company will look like in
ten years time.

* Brings together the leading authorities in the field of global
/ international busi-ness.

* Accademically rigourous but accessible ·

* Addresses a topic of concern to practitioners and academics
alike

Table of Content

Introduction (Julian Birkinshaw, Sumantra Ghoshal, Costas
Markides, John Stopford, George Yip).

SECTION 1: RIVAL STATES, RIVAL FIRMS.

Chapter 1: The (A)Political Multinational: State-Firm Rivalry
Revisited (Louis Turner).

Chapter 2: The moral response to capitalism: Can we learn from
the Victorians?(John Dunning).

Chapter 3: The multi-home based multinational: combining global
competitiveness and local innovativeness (Örjan
Sölvell).

Chapter 4: Regional multinationals: The location-bound drivers
of global strategy (Alan Rugman and Alain Verbeke).

SECTION 2: MANAGING THE MULTINATIONAL ENTERPRISE.

Chapter 5: The evolving multinational: Strategy and structure in
Latin American operations, 1990-2000 (Jose de la Torre,
Jose Paulo Esperanca and Jon Martinez).

Chapter 6: Risk and the dynamics of globalisation (Don
Lessard).

Chapter 7: The global OEM: The transformation of Asian sup plier
companies )(Anthony Leung and George Yip) .

Chapter 8: Designing Multinationals: Is it all over now?
(Lawrence Franko).

Chapter 9: The customer-focused multinational: revisiting the
Stopford and Wells model in an era of global customers (Julian
Birkinshaw and Siri Terjesen).

Chapter 10: Geography as a design variable (Eleanor
Westney).

Chapter 11: Regional Organisations: Beware of the pitfalls
(Paul Verdin, Venkat Subramanian, Alice de Koning and Eline Van
Poeck).

Chapter 12: The Metanational: The next step in the evolution of
the Multinational Enterprise (Yves Doz, Jose Santos and Peter
Williamson).

SECTION 3: REJUVENATING THE MATURE BUSINESS.

Chapter 13: The critical role of sense-making in Rejuvenating
the Mature Business (John Stopford and Charles
Baden-Fuller).

Chapter 14: The invisible underpinnings of corporate
rejuvenation: purposeful action taking by individuals (Sumantra
Ghoshal and Heike Bruch).

Chapter 15: Rejuvenation revisited: Identifying and managing
strategy decay and innovation (Peter Williamson).

Chapter 16: Racing to be second: Innovation through imitation
(Costas Markides).

Chapter 17: Who needs multinationals? Lessons from open-source
software (Rob Grant, Andrea Lipparini, Gianni Lorenzoni, and
Elaine Romanelli).

SECTION: 4.

Chapter 18: Management Research: Reprise and Prologue (John
Stopford).

Bibliography.

List of Contributors.

Index.

About the author

The Editors of this book are recognised as key thinkers in the area
of strategy and international business. The book itself is based on
a conference held at the London Business School in honour of John
Stopford, one of the most influential thinkers in the field of
international business. The contributors to this book are leading
authorities in the field.

This formidable combination of people responsible for this book
speaks for itself.