Lars Bergkvist, Professor of Marketing, Zayed University, Abu Dhabi, UAE.
6 Ebooks by Larry Percy
John R Rossiter & Larry Percy: Marketing Communications
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system an …
EPUB
English
DRM
€79.99
John R Rossiter & Larry Percy: Marketing Communications
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system an …
PDF
English
DRM
€79.99
Larry Percy & William Winston: Marketing Research That Pays Off
From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual …
EPUB
English
DRM
€67.93
Larry Percy & William Winston: Marketing Research That Pays Off
From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual …
PDF
English
DRM
€67.93
Larry Percy: Strategic Integrated Marketing Communications
This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme.Throughout, attention is …
PDF
English
DRM
€55.34
Larry Percy: Strategic Integrated Marketing Communications
This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme.Throughout, attention is …
EPUB
English
DRM
€55.28
