Melanie Mathos & Chad Norman 
101 Social Media Tactics for Nonprofits 
A Field Guide

The ultimate social media field guide for nonprofits–with
101 ways to engage supporters, share your mission, and inspire
action using the social web

101 Social Media Tactics for Nonprofits features 101
actionable tactics that nonprofits can start using today, and most
of the featured resources are free. Broken down into five key
areas, this unique guide explains the steps and tools needed to
implement each tactic, and provides many real-life examples of how
nonprofits are using the tactics.

With this book as your guide, you’ll learn how leading nonprofit
professionals around the world are leveraging social media to
engage constituents, communicate their cause, and deliver on their
mission.

* Presents immediately useful ideas for relevant impact on your
organization’s social presence so you can engage with supporters in
new and inventive ways

* Features 101 beginner to intermediate-level tactics with
real-life examples

* Offers a workable format to help nonprofits discover new ways
of deploying their strategy

* Includes nonprofit social media influencers from leading
nonprofits around the world including National Wildlife Federation,
March of Dimes, and The Humane Society

Nonprofits know they need to start engaging with supporters
through social media channels. This field guide to social media
tactics for nonprofits will feature 101 beginner to
intermediate-level tactics with real-life examples to help
nonprofits discover new ways of deploying their strategy and
meeting their social media objectives.

About the author

MELANIE MATHOS is the senior public relations manager at Blackbaud, where she spreads the word about their products, services, and customers; co-manages the company’s social media channels; and contributes to the Net Wits Think Tank blog. Melanie also serves on the board of directors of Fields to Families, where she leads the organization’s fundraising and communications.

CHAD NORMAN is the Internet marketing manager for Blackbaud, where he wrangles corporate web site content and develops social media strategy. He’s the Editor in Chief of Blackbaud Blogs, and contributes to the Net Wits Think Tank blog. He also hosts and produces The Baudcast. In 2007, he founded Go Green Charleston, a technology-focused nonprofit. He also serves on the board of directors of Fields to Families, managing web strategy.