Michael Brown 
I Don’t Agree 
Why we can’t stop fighting – and how to get great stuff done despite our differences

Did you know you’re likely to have had over 89, 000 heated altercations with your closest relations before you reached the age of eight?

By age 16, thousands more hours will have been spent by most of us in some form of disagreement with those in our extended social networks.

As a species, we’re well practised at falling out with each other. We may even have a gene for it – certainly, some of us seem to be gifted.

When it comes to finding resolutions, however, things don’t come quite so naturally: as much as 90% of all inter-personal conflicts never reach agreement.

But it doesn’t have to be this way.

I Don’t Agree is a fascinating exploration of new, powerful and surprising solutions to an ancient problem: why we disagree so much. It shows how to sidestep our animosities and get great things done, despite our differences.

Underpinned by cutting-edge research and academic thinking (as well as fascinating real-life case studies and easy-to-use tools), author and marketeer Michael Brown reveals the eye-opening secrets that can lead to better leadership, stronger teams, swifter promotions, more effective collaboration, better organisational culture – as well as radically improving your life outside of work.

About the author

Michael Brown is a business founder, a long-term managing director, part of the leadership group of an organisation of over 4, 000 people, and a social enterprise pioneer – helping to create, launch and lead what is thought to be the world’s first mental health drop-in centre inside a soup kitchen. Michael’s interest in the psychology of conflict and compromise arose after spectacularly falling out with his fellow shareholders in a business he led for a decade. The lessons he learned positively informed the culture of his next venture, now an international marketing organisation, and gave rise to I Don’t Agree.