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Michael R. Solomon 
Truth About What Customers Want, The 

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Customers demystified! How you can move them to buy…buy more…and keep on buying! The truth about what customers really want, think, and feel The truth about keeping current customers happy-and loyal The truth about the newest trends and advances in consumer behavior Simply the best thinking THE TRUTH AND NOTHING BUT THE TRUTH This book reveals 50 bite-size, easy-to-use techniques for finding and keeping highly profitable customers "Michael Solomon’s The Truth About What Customers Want contains great insights into consumer behavior and is a must-have tool for anyone working in a consumer-driven field. His 50 truths take the guesswork out of marketing intelligence and give insight into navigating today’s technology-driven world." Tim Dunphy, Senior Marketing Manager, Consumer Insights, Black & Decker
€10.40
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Language English ● Format EPUB ● ISBN 9780132701204 ● Publisher Pearson Education ● Published 2008 ● Downloadable 6 times ● Currency EUR ● ID 5657656 ● Copy protection Adobe DRM
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