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Hanno Beck
Behavioral Economics
Eine Einfuhrung

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Seit den siebziger Jahren haben die Erkenntnisse und Forschungen der Psychologie auch Einzug in die Wirtschaftswissenschaften gehalten – sie sollen das Menschenbild der Ökonomen und ihre Modelle realistischer machen. Dieses Buch beschreibt die wichtigsten Methoden, Konzepte und Erkenntnisse der verhaltenswissenschaftlichen Ökonomik (Behavioral Economics) und weitere dazugehörige Forschungsgebiete wie Glücksforschung, Fairness und Neuroökonomie. Das Lehrbuch stellt die wichtigsten theoretischen und empirischen Befunde und Ideen vor, um sie anschließend einer kritischen Würdigung zu unterziehen. Es ist sowohl für Studierende geeignet als auch für Dozenten und Wissenschaftler, die sich über den aktuellen Forschungsstand der Disziplin informieren wollen.

€32.73

Bahasa Jerman ● Format EPUB ● ISBN 9783658033675 ● Penerbit Springer Fachmedien Wiesbaden ● Diterbitkan 2014 ● Muat turun 3 kali ● Mata wang EUR ● ID 6384454 ● Salin perlindungan Adobe DRM

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