Ebook > Social Sciences > Economy > Paul E. Green & Yoram Wind: Marketing Research and Modeling: Progress and Prospects (PDF)

Paul E. Green & Yoram Wind
Marketing Research and Modeling: Progress and Prospects
A Tribute to Paul E. Green

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Cover of Paul E. Green & Yoram Wind: Marketing Research and Modeling: Progress and Prospects (PDF)

Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.

€249.55

Language English ● Format PDF ● ISBN 9780387286921 ● Editor Paul E. Green & Yoram Wind ● Publisher Springer US ● Published 2013 ● Downloadable 3 times ● Currency EUR ● ID 4658490 ● Copy protection Adobe DRM

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