Peter Miller & Carla Langhorst 
The GiveBack Economy 
Social Responsiblity Practices for Business and Nonprofit

Why Social Innovation & Social Enterprise?

Social enterprise and social entrepreneurship is a field that is just heating up. It is a business idea that has been fringe for a number of years, but that is growing more mainstream. Increasingly, the idea of social responsibility will be part of every business person’s agenda, especially as the Millennial generations is increasingly of an age to own and participate in business.

Table of Content

Proposed Table of Contents
Introduction to Social Innovation & Social Enterprise
­ What is social innovation and social enterprise?
­ What is CSR (Corporate Social Responsibility)?
­ The Business Continuum (Charities/non profits …….for profits)
­ Triple Bottom Line
Chapter 1: Corporate Social Responsibility
­ How to get involved?
­ Small & medium sized business
­ Social enterprise & social innovators
­ What are the benefits of CSR?
­ What if you want to do more?
Chapter 2: Your IDEA
­ Where do social ideas come from?
­ Identifying the problem: Social problems & concerns
­ What’s happening in your community?
­ What’s happening in the world?
­ How does this impact people? Do people care?
­ Can you solve this?
­ Is your solution solving the problem?
­ Is it solving enough of the problem?
­ Is there a better way to solve it? (social justice)
­ What do you care about?
­ Is this compelling to others?
­ Can you get other passionate volunteers to start?
­ Proof of concept
­ Can you prove that people will use this solution?
­ Can you prove that people will like this solution?
­ Can you prove that someone will pay all, some or none of the cost of this solution?
Chapter 3: Communications, Marketing, Sales, Promotion and Media
­ Social Enterprise Revenue Generation Sources
­ Programs
­ Products
­ Services
­ Memberships / subscriptions
­ Social Enterprise Pricing Models
­ Client fee for service
­ Partial / Fully Subsidized models
­ Blended revenue models
­ Social Enterprise Distribution Models
­ Direct to client
­ Re-sellers / channel partners
­ Overseas partnerships
­ E-store
­ Marketing of a Social Enterprise
­ Communications­ email, social media, web conference, skype
­ Sales Team & Channel Partner Sales
­ Public Relations
­ Advertising
­ Guerilla marketing ­ events, celebrities, word of mouth
Chapter 4: Your TEAM (structure’s attached) ? Core group
? Patrons
? Board of Directors
? Paid Advisors
? Volunteer Boards of Advisors
? Committees
? Management & Support
? Ambassadors & Community Teams
? Mentors (general and specific) and Coaches (general and specific)
Chapter 5: Operations, Administration and Technology Operations & HR
­ Volunteer management
­ Training
­ Bookkeeping & payroll
­ Logistics
Administration
­ Incorporation and B corporation
­ Structures (charities, not for profit, social enterprises, cooperatives)
­ Shared Platforms
­ Record and data keeping
Technology
­ Database
­ Web site & social media & portal
­ E-mail and e-store
­ Telephone system
Chapter 6: Financial
­ Financial Projections
­ Financial Sourcing
­ Revenue Streams
­ Granting
­ Fundraising / Sponsorships
­ Loans
­ Social Finance / Philanthropist
­ Angel Investors / Venture Capitalists
­ Alternative : Crowd-sourcing, Community Bonds
­ Financial Reporting
­ Investor Reports
­ Stakeholder Reports
Chapter 7: Action Planning Strategic Plan
Where now Where in 3­5 years How to get there
Business Plan
Lean Canvas & 1 page business plan Detailed business plan Implementation Plan
Measuring Results
Outputs­- financial and statistical SROI
Outcomes Measurement
Appendices Templates/forms
Examples

About the author

Carla Langhorst’s background in corporate as well as entrepreneurial ventures gives her a breadth of knowledge. Her past experience includes marketing at Coca-Cola Canada, sales at Mc Cain Foods, sales and training development at Canadian Pacific Railway, franchisee training and sales execution at Director of Operations at The Nines Consulting Group, an undergrad at Wilfrid Laurier Business School with an exchange to Australia, and an MBA at the University of British Columbia with an exchange to Shanghai, China. Most recently, she is an instructor at Humber College in the continuous education department, a volunteer at the YMCA Business Development Centre, and is working with the United Church of Canada to development a knowledge sharing platform for the Canadian non-profit industry.