Ebook > Social Sciences > Economy > Philip Kotler & Den Huan Hooi: MARKPLUS INC: WINNING THE FUTURE (ePUB)

Philip Kotler & Den Huan Hooi
MARKPLUS INC: WINNING THE FUTURE
Winning the Future — Marketing and Entrepreneurship in Harmony

Support

Adobe DRM

Cover of Philip Kotler & Den Huan Hooi: MARKPLUS INC: WINNING THE FUTURE (ePUB)

This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world’s largest countries. It follows the incredible story of the start-up Mark Plus and its journey to become what it is today. Through this journey, one will discover the importance of developing innovative and original marketing frameworks and practices, along with the purpose and passion of a start-up’s founder. This insightful book covers many well-established marketing concepts and practices and sheds light on the path that many entrepreneurs must take in establishing their own businesses.

€21.99

Language English ● Format EPUB ● Pages 288 ● ISBN 9789811221736 ● File size 3.7 MB ● Publisher World Scientific Publishing Company ● City Singapore ● Country SG ● Published 2021 ● Downloadable 24 months ● Currency EUR ● ID 8152535 ● Copy protection Adobe DRM

Requires a DRM capable ebook reader

More ebooks from the same author(s) / Editor

Hooi Den Huan Hooi Kotler Philip Kotler Philip Kotler Den Huan Hooi

245,747 Ebooks in this category

Cover of Eira (Lulea University of Technology, Lulea, Sweden) Andersson & Bo Johansson: Designing Ergonomic, Safe, and Attractive Mining Workplaces

Eira (Lulea University of Technology, Lulea, Sweden) Andersson & Bo Johansson: Designing Ergonomic, Safe, and Attractive Mining Workplaces

The mining industry has experienced important improvements with regard to its safety record and work environment. But there is still room for further improvement and the mining industry now faces the …

Cover of Lowellyne James: Management Systems and Performance Frameworks for Sustainability

Lowellyne James: Management Systems and Performance Frameworks for Sustainability

All organisations have a responsibility to ensure they have a minimum negative impact on the environment and act as a haven for human development that contributes to positive outcomes for society. Bu …

Cover of Nigel Grimwade: International Trade

Nigel Grimwade: International Trade

This new edition has been rewritten to provide an up-to-date, clear and comprehensive account of the most important developments currently taking place in the world economy. The text introduces the …

Cover of Guner Koc Aytekin & Caglar Dogru: Handbook of Research on Recent Perspectives on Management, International Trade, and Logistics

Guner Koc Aytekin & Caglar Dogru: Handbook of Research on Recent Perspectives on Management, International Trade, and Logistics

In this era of globalization, entrepreneurship and its implications on international trade and supply chain management are becoming more critical. In today s change-oriented and complex business …

Cover of Commission of the European Communities: European Research on Varroatosis Control

Commission of the European Communities: European Research on Varroatosis Control

This book contains scientific papers covering the current situation of Varroatosis in Europe, the biology and behaviour of Varroa-mite, the parasite-host relationship, the secondary infection …

Cover of Thomas P. (Illinois State University, Normal, IL, USA) Fuller: Improving Global Worker Health and Safety Through Collaborative Capacity Building Initiatives

Thomas P. (Illinois State University, Normal, IL, USA) Fuller: Improving Global Worker Health and Safety Through Collaborative Capacity Building Initiatives

Many economically developing countries and nations without robust occupational hygiene (OH) educational programs endure a shortage of qualified occupational hygienists, resulting in higher rates of …

Cover of Muhammad Ismail (University of Dhaka, Bangladesh) Hossain & Efthymia Kottika: Social Media Storms

Muhammad Ismail (University of Dhaka, Bangladesh) Hossain & Efthymia Kottika: Social Media Storms

This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides …

Cover of Amita Chaudhary & Sreedevi Upadhyayula: Advanced Materials and Technologies for Wastewater Treatment

Amita Chaudhary & Sreedevi Upadhyayula: Advanced Materials and Technologies for Wastewater Treatment

Advanced Materials and Technologies for Wastewater Treatment discusses the methods and technologies of physical, chemical, biological, and thermo-catalytic treatment techniques. It includes the treat …

Cover of M. Kathleen Pitirri & Joan T. Richtsmeier: Evolutionary Cell Processes in Primates

M. Kathleen Pitirri & Joan T. Richtsmeier: Evolutionary Cell Processes in Primates

Many complex traits define the human condition, including encephalization and bipedalism. The specific molecular signals and cellular processes producing these traits are the result of dramatic evolu …

Cover of M. Kathleen Pitirri & Joan T. Richtsmeier: Evolutionary Cell Processes in Primates

M. Kathleen Pitirri & Joan T. Richtsmeier: Evolutionary Cell Processes in Primates

Many complex traits define the primate condition, including behaviors as fundamental as locomotion and traits as scrutinized as the dentition, and their study reveals dramatic evolutionary change acr …