This collection of essays is dedicated to reviewing, exploring, and reporting state-of-the-art virtual world and marketing issues in the broadest sense. It provides a readable, non-technical publication which offers a comprehensive presentation of marketing issues, trends, data, and likely developments in the virtual world. Readers will learn about analysis of the virtual ego, services, the concept of ethics, and virtual experiential marketing, among other pressing topics.
€112.09
Format PDF ● Strony 251 ● ISBN 9781527515512 ● Redaktor Enes Emre BaAYar & Aysel ErciAY ● Wydawca Cambridge Scholars Publishing ● Opublikowany 2018 ● Do pobrania 3 czasy ● Waluta EUR ● ID 6449331 ● Ochrona przed kopiowaniem Adobe DRM
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