Jane E. Klobas & Paul D. Jackson 
Becoming Virtual 
Knowledge Management and Transformation of the Distributed Organization

The editors and research team would like to thank the management and staff of TPC, who must remain anonymous. Without their enthusiastic – volvement, openness and patience, this project would not have been pos- ble. We hope that the outcomes are useful to them and any others wishing to understand the complexities and implications of becoming virtual. June 2007 Jane Klobas Paul Jackson Contents Contributors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ix Abbreviations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xi Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Part 1 – Envisioning and Planning for Virtualization . . . . . . . . . . . . . . . . . . 9 1 Aligning Goals, Virtuality and Capability: A Virtual Alignment Model Paul Jackson and Jane Klobas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 2 Envisioning and Monitoring the Process of Becoming Virtual Paul Jackson and Jane Klobas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 3 The Challenge of Becoming Virtual Jane Klobas and Stefano Renzi. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35 Part 2 – New Insights into Knowledge Management and Virtualization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53 4 Social Uncertainty in Virtual Organizations: A Preliminary Ontology of the Constituent Elements Ivan Jensen and Paul Jackson . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55 5 When Communities of Practice Fail: Community Ties and Organizational Commitment Gaela Bernini and Jane Klobas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73 6 An Exploratory Survey of the Structure and Components of Organizational Memory Paul Jackson. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 89 viii Contents 7 The Organization as a Transactive Memory System Paul Jackson and Jane Klobas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 111 8 Adoption of Technologies for Virtual Work Stefano Renzi, Jane Klobas and Paul Jackson . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 135 9 Monitoring, Control and the Performance of Virtual Work Paul Jackson, Jane Klobas and Hosein Gharavi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 151 Part 3 – Understanding Virtualization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 169 10 The Challenge of Becoming Virtual, Part 2 Jane Klobas . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Spis treści

Envisioning and Planning for Virtualization.- Aligning Goals, Virtuality and Capability: A Virtual Alignment Model.- Envisioning and Monitoring the Process of Becoming Virtual.- The Challenge of Becoming Virtual.- New Insights into Knowledge Management and Virtualization.- Social Uncertainty in Virtual Organizations: A Preliminary Ontology of the Constituent Elements.- When Communities of Practice Fail: Community Ties and Organizational Commitment.- An Exploratory Survey of the Structure and Components of Organizational Memory.- The Organization as a Transactive Memory System.- Adoption of Technologies for Virtual Work.- Monitoring, Control and the Performance of Virtual Work.- Understanding Virtualization.- The Challenge of Becoming Virtual, Part 2.- Reflections from the Frontline: The Journey of a Knowledge Manager.- The Forensics of a Challenged Initiative.- Tools and Capabilities for Becoming Virtual.