Robert Goldscheider 
Licensing Best Practices 
The LESI Guide to Strategic Issues and Contemporary Realities

A definitive resource for professionals in licensing and technology
management

In this comprehensive guide to licensing best practices, esteemed
members of the Licensing Executives Society International offer
in-depth discussion of a broad range of important topics in the
field of licensing, including:

* Licensing issues in Europe, Asia, Australia, the Middle East,
South Africa, and Latin America

* Technology valuation

* Technology management consulting

* Licensing agreements and strategic partnerships

* The expansion of the licensing profession

* Patent procedures and protection in Europe

* Trade secrets law and intellectual property assets

* Issues in copyright, software, and Web sites

* Trademarks, trade names, and trade dress

* Licensing in the biotechnology industry

* Pharmaceutical licensing

* University licensing trends

* Technology rights that are financial assets and instruments

* IC-based corporate carve-outs

* Licensing and litigation

* ADR

Spis treści

Preface by Robert Goldscheider.

PART ONE: THE CHANGING LANDSCAPE OF LICENSING.

CHAPTER 1 EXPANDING BUSINESS OF LICENSING (Willy Manfroy).

CHAPTER 2 TECHNOLOGY VALUATION (Dr. Richard Razgaitis).

CHAPTER 3 THE EXPANDING ROLE OF TECHNOLOGYMANAGEMENT CONSULTANTS
(Robert Goldscheider).

CHAPTER 4 DREADFUL DRAFTING: THE DO S AND DON TSOF LICENSING
AGREEMENTS (John T. Ramsay, Q.C.).

PART TWO: NEW OUTLOOKS ON PATENTS, TRADEMARKS, COPYRIGHTS, AND TRADE
SECRETS.

CHAPTER 5 RECENT CHANGES IN PATENTINGPROCEDURES AND PROTECTION:
DEVELOPMENTSIN THE EUROPEAN AND U.S. PATENT SYSTEMS (Dr. Heinz
Goddar, Alan H. Gordon).

CHAPTER 6 THE CRITICAL ROLE OF TRADESECRET LAW IN PROTECTING
INTELLECTUALPROPERTY ASSETS (Melvin F. Jager).

CHAPTER 7 COPYRIGHT, SOFTWARE, AND WEB SITEISSUES IN THE INTERNET
WORLD (Michael A. Lechter).

CHAPTER 8 TRADEMARKS, TRADE NAMES, AND TRADE DRESS (Thomas M. Small,
Kenneth D. Mc Kay).

PART THREE: ADVANCES IN INDUSTRY-SPECIFIC LICENSING.

CHAPTER 9 LICENSING IN THEBIOTECHNOLOGY INDUSTRY (Dr. Cathryn
Campbell).

CHAPTER 10 PHARMACEUTICAL LICENSING DURINGTHE REVOLUTION (Dr.
Thomas A. Picone).

CHAPTER 11 UNIVERSITY LICENSING TRENDS ANDINTELLECTUAL CAPITAL (Dr.
Louis P. Berneman, Dr. Kathleen A. Denis).

PART FOUR: FINANCIAL ISSUES, LEGAL PROTECTION, AND LITIGATION
DEVELOPMENTS.

CHAPTER 12 WHAT TO DO WITH TECHNOLOGY RIGHTSTHAT ARE FINANCIAL
ASSETS AND INSTRUMENTS (Dr. Nir Kossovsky, Bear Brandegee).

CHAPTER 13 IC-BASED CORPORATE CARVE-OUTS:STRATEGY, STRUCTURE, AND
FUNDING (James E. Malackowski, Suzanne Harrison).

CHAPTER 14 LICENSING AND LITIGATION (Ronald L. Grudziecki, Arnaud
Michel).

CHAPTER 15 ALTERNATIVE DISPUTE RESOLUTION:FIGHTING SMARTER,
SPENDING LESS (Tom Arnold).

PART FIVE: LICENSING IN THE GLOBAL COMMUNITY.

CHAPTER 16 IGNORE EUROPE AT YOUR PERIL! (Prof. Dr. Peter Chrocziel,
Nigel Jones, Thierry Sueur).

CHAPTER 17 CHALLENGES OF LICENSING TO ANDFROM CHINA AND HONG KONG
(Larry W. Evans, With a Contribution from Chi Shaojie).

CHAPTER 18 IS THERE A FUTURE FOR JAPAN? (Dennis Unkovic).

CHAPTER 19 LICENSING IN RUSSIA: OPPORTUNITIESAND PITFALLS (Dr.
Natalia Karpova).

CHAPTER 20 AUSTRALIA: LICENSING OPPORTUNITIESIN THE MEDICAL AND
BIOTECHNOLOGY INDUSTRY (Rodney De Boos).

CHAPTER 21 CHALLENGES TO ARAB INDUSTRIESIN ACQUIRING AND SELLING
APPROPRIATETECHNOLOGIES (Talal Abu-Ghazaleh).

CHAPTER 22 THE SOUTH AFRICAN EXPERIENCE INECONOMIC DEVELOPMENT
(Alan Lewis, Don Mac Robert).

CHAPTER 23 PROSPECTS FOR INCREASEDLICENSING IN LATIN AMERICA
(Fernando Noetinger, Gabriel F. Leonardos).

FURTHER READING LIST.

INDEX.

O autorze

The Licensing Executives Society was founded in Florida in 1965 as a professional forum for the exchange of ideas and views on the licensing profession. The Society rapidly grew in North America and soon spread to Europe, Asia, and Australia, where new national organizations were established. In the early 1970s, the need to coordinate the global interests of the societies, their members, and their clients inspired the creation of LES International. Today, there are more than 10, 000 members in LESI’s 27 member societies.