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Dan Remenyi & Brian Williams 
Doing Research in Business and Management 
An Introduction to Process and Method

Apoio
′[T]here is, as with all the chapters, an excellent set of suggested further reading…′ –
Management Learning

`Postgraduate students should find this a useful book, since it focuses on issues specific to their requirements. The philosophical underpinnings, methodology and practicalities of research are all discussed within the context of postgraduate research′ – International Small Business Journal




This wide-ranging text comprehensively overviews management research and research methodology. The authors take the reader through all the major stages of the research process and introduce the key methods.


After highlighting the different contexts and purposes, strategies and tactics, programmes and processes of management research, the authors provide detailed coverage of the relevant research approaches and methods. They discuss the interrelationship of theoretical and empirical research, and how these apply to practice. The implications of using quantitative and qualitative methods are examined, and practical advice is given on the available analysis techniques and software packages.

€94.99
Métodos de Pagamento

Tabela de Conteúdo

PART ONE: CONTEXT AND PROCESS

Business and Management Research in Perspective

Philosophical Background to Research

Research Strategies and Tactics

The Research Programme and Process

PART TWO: APPROACH, METHOD AND DATA

The Positivist Approach to Empirical Research

Phenomenology: The Non-Positivist Approach

The Research Process

Collecting Empirical Data

The Questionnaire

The Case Study

The Sample

Statistical Analysis

PART THREE: REPORTING RESEARCH

Ethical Considerations

Writing Up the Research

Evaluation of Masters and Doctoral Degrees

Língua Inglês ● Formato EPUB ● Páginas 320 ● ISBN 9781446235386 ● Tamanho do arquivo 3.9 MB ● Editora SAGE Publications ● Cidade London ● País GB ● Publicado 1998 ● Edição 1 ● Carregável 24 meses ● Moeda EUR ● ID 4497792 ● Proteção contra cópia Adobe DRM
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