Ebook > Ciências sociais > Mídia / Comunicação > Ciência da Comunicação > Friederike Nagel: Die Wirkung verbaler und nonverbaler Kommunikation in TV-Duellen (PDF)

Friederike Nagel
Die Wirkung verbaler und nonverbaler Kommunikation in TV-Duellen
Eine Untersuchung am Beispiel von Gerhard Schröder und Angela Merkel

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Capa do Friederike Nagel: Die Wirkung verbaler und nonverbaler Kommunikation in TV-Duellen (PDF)

Welchen Einfluss hat das nonverbale Verhalten von Politikern auf die Fernsehzuschauer? Friederike Nagel untersucht mittels eines innovativen empirischen Ansatzes, welchen Stellenwert das Verbale und das Nonverbale für die unmittelbare Wahrnehmung von Angela Merkel und Gerhard Schröder im TV Duell 2005 auf die Zuschauer hatten. Die durch Realtime Response Measurement erhobenen Zuschauer-Reaktionen werden sekundengenau den Ausprägungen des verbalen und nonverbalen Verhaltens der beiden Kandidaten gegenüberstellt und ausgewertet.

€33.26

Sobre o autor

Friederike Nagel ist derzeit als Unternehmensberaterin in Frankfurt am Main tätig.

Língua Alemão ● Formato PDF ● Páginas 326 ● ISBN 9783531934976 ● Tamanho do arquivo 2.5 MB ● Editora VS Verlag für Sozialwissenschaften ● Cidade Wiesbaden ● País DE ● Publicado 2011 ● Carregável 24 meses ● Moeda EUR ● ID 2245232 ● Proteção contra cópia DRM social

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