John Bowes 
The Fair Trade Revolution 

From Sainsbury’s to Cadbury’s, the Fair Trade campaign made sustainability a cornerstone for food conglomerates. Built around the experiences and perspectives the key individuals who kick-started the social movement, this book examines the challenges ahead now that Fair Trade has ‘gone mainstream’.



Fair Trade has come a long way in the last 20 years, celebrating one of the most successful social movements; the authors set their sights on their next goals. Emphasising the importance of ensuring that farmers and other producers remain the main beneficiaries; examining the tensions between large and small operators; the impact of a recession; changing environmental policy; and the danger of large operators embracing Fair Trade as a marketing exercise, rather than a practice: some of the leading lights of the Fair Trade movement assess Fair Trade’s future.



With chapters from Executive Director of the Fairtrade Foundation Harriet Lamb, and the founder of the first Fair Trade Town, Bruce Crowther, this book will inspire activists and consumers to keep making fair choices.

Tabela de Conteúdo

Foreword

Contributors

Introduction

1. A Brilliant Idea – John Bowes

Part I: Producers

2. The Impact of Fairtrade – Harriet Lamb

3. Rachel’s Blog – Rachel Archer

4. The Road to Freedom – Pedro Haslam and Nicholas Hoskyns

5. Heroes and Demons – Jeroen Kroezen

Part II: Consumers

6. Campaigning for Justice – Joe Human and Bruce Crowther

7. A Glass and a Half Full – David Croft and Alex Cole

8. Honesty, Openness and Social Responsibility – John Bowes

9. Banana Breakthrough – Matt North

Part III: Future Challenges

10. The Greatest Challenge – Jonathan Rosenthal

11. Tricky Waters – Tomy Mathew

12. Scale without Compromise – Harriet Lamb

13. Raising the Bar or Redirecting the Flood – Robin Murray

14. When the Rain Stops – John Bowes

Notes on Contributors

Index

Sobre o autor

Mary Robinson is the President of Realizing Rights: The Ethical Globalization Initiative, former President of Ireland, and UN High Commissioner for Human Rights (1997-2002).